The Moz Blog

Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday

On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.

Should I Change My URLs for SEO?

Are you constantly fine-tuning your URLs for SEO? Here's 5 scenarios where you might need a change, and a lot of reasons you might not.

October 2011 Linkscape Update + New OSE Features

Howdy gang! As promised, last night we launched our 45th Linkscape index. You'll find new data in Open Site Explorer, the Mozbar and the PRO Web App as well as in our API. We've also started to address some of the cha...

7 Lessons Learned Running an SEO Agency

My first real company was an SEO agency. I was only 17 years old when I started it and I had no clue what I was doing. The only thing I knew was there was a business to be made from SEO because companies spent millions of dollars on pay-per-click advertising. I was fortunate enough to get my agency $10,000 to $20,000 a month in revenue within a year, but scaling the company to millions of dollars a year was a much harder challenge.

Advanced SEO Keyword Research Tips and Ideas!

This post is for anyone who is an SEO, Online Marketer, Domain Name Buyer or PPC in general and does keyword research using the Google Keyword Tool. Don't get me wrong -- keyword research is a very important aspect for SEO and if you do not do it correctly you can make a huge mistake by targeting your whole SEO campaign around specific keywords which are not all that correct. Some times the data can leave you a bit angry when you compare it with other real time sources or more accurate PPC data.

Check My Links Chrome Extension - A Link Builder's Dream

Not too long ago I was dead link building with the Mozilla Firefox LinkChecker Add-on. I started recommending it in a few posts, saying how great of an add-on it was, when in reality I had no idea there were other broken backlink checkers out there. But one day Ross Hudgens was kind enough to tweet about one of the greatest link building browser extensions known to man – Check My Links, a chrome extension.

Get a Linklove Video for FREE

Every so often, I think we're crazy and that we give too much away. Then I remember that all the best things we have came from giving away more than we thought was reasonable. So in that spirit, and because we love all you SEOmoz subcribers so much, we have decided to give away one of the hour-long HD videos from our #linklove conferences earlier this year. You might remember linklove b...

You Can Pay for Attention, or You Can Earn It

Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media ...

What SEOs Must Learn from Adwords Folks

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs...

Why ROI is the King of KPIs -- and How You Track It

SEO is an industry full of numbers and exotic metrics, all of which can be used to paint a picture of the success (or not) of an SEO/PPC campaign. There are so many that it's actually pretty easy to get lost in the numbers, and no matter how bad things are getting, you are always able to find a positive somewhere. It's amazing how important some random measures suddenly become when ...

5 Tips for Running a Successful Retargeting Campaign

You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them? Use retargeting! There are a lot of great reasons to imple...

Understanding the True Power of Language Using Google Analytics

Some of the finest marketing messages in the world are often made up of simple unimposing words. It's their simplicity that turns out to be their USP. Of course in the ever so intimidating online world it would take more than just a one liner to get "CONVERSIONS". Evolution is the key to success and exploring new business opportunities is an integral part of that process and one of the most crucial (and often neglected) aspects of this process is "Language".