The Moz Blog

Yes, You Really Can Build Links With Twitter

Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be.

Why Your Linkbait Fails and How to Fix It

Howdy Mozzers, I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it. Whilst researching and reading around what people had posted before, it became clear there were a handful of problems which kept cropping up why people were failing at linkbait. In this post, I hope to address some of the...

SEO Marketing Is Dead, Is Dead! Long Live SSOM

Link bait title? Perhaps. Yet, after much thought, research and consideration of our day to day client processes, we've come to the realization of a simple fact: SEO marketing really is dead. It's been in the death throes for a while and optimizers have just been too busy to see it.

The Greatest Attribution Ever Graphed

Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi-Channel Funnels Section Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but yo...

How Google Analytics Custom Reports Helped My Client to Increase His Revenue

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends, etc. would have dominated the analytics segment of the online world,...

An SEO's Guide to RegEx

RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.

Article Marketing: Mostly A Scam

Article marketing is mostly a scam. Well, wait... some types of article marketing are really scammy. Guest blogging, legitimate article sharing, and similar tactics are great and sustainable linkbuilding practices, but making up terrible article content and passing it off as something people should read or link to is both bad for users and bad for long-term SEO. This week, Rand d...

6 Keyword Research Mistakes You Might be Making

Keyword research is an all too often under-appreciated aspect of SEO. I've written a few keyword research posts here on Moz and that's because I believe it to be the blueprint of any successful SEO campaign...

8 Ways PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC ...

Linkscape Updates and Wireframes/Feedback on New Task List PRO Feature

As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August. This means there's new data in the web app, in Open Site Explorer, the Link Intersect tool and the mozBar (note: the new Firefox 6 caused a ...

The Convergence of Search and Social Media

Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.

Data: Identify Yourself Authoritatively for More Followers

For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...