The Moz Blog

The Local Algorithm: Relevance, Proximity, and Prominence

How does Google decide what goes into the local pack? In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm in a simple and concise way anyone can understand.

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Google is overrun by spam in its local listings. How can you begin to fight back? Miriam Ellis shares simple tactics and smart strategy to overcome it.

All About Fraggles (Fragment + Handle)

What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? Cindy Krum explains it all in this edition of Whiteboard Friday.

The Practical Guide to Finding Anyone's Email Address

The never-ending struggle with link building begins with finding contact info. David Farkas outlines a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

There are plenty of primers on how to optimize your app, but what do you do when you see a decline in traffic? If app store optimization is important to you, don't miss this essential how-to on what to do when your numbers drop.

Better Content Through NLP (Natural Language Processing)

Writing content that is easier for Google, a robot, to understand can actually make you a better writer and help you write better content for humans. Learn about how Google uses NLP (natural language processing) to truly understand content, and how you can harness that knowledge to better optimize what you write for people and bots alike.

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? Britney Muller presents a brand-new series of super quick and useful videos designed to help you do better, easier keyword research.

It's Content and It's Links – Are We Making SEO Too Complicated?

Are we overcomplicating SEO? Andrew Dennis argues that we should focus our efforts on the two things it all boils down to: content and links.

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike, but it can be a chore to put them together. We’ve introduced 9 custom report templates to help you report on what matters.

The Content Distribution Playbook

Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right time.

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

What's on top when it comes to marketing tactics real people love? (Spoiler: search is pretty darn loved.) Check out the top takeaways from marketing agency Fractl's recent survey on which inbound & outbound tactics are the most (and least) popular.