The Moz Blog

What Is BERT?

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

Finding Ideas for a Video Series or Podcast

Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.

This Is What Happens When You Accidentally De-Index Your Site from Google

Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?

Hypothesis Testing in SEO & Statistical Significance

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

MozCon 2019 is over, but the experience lives on in the video bundle. Get access to all 27 presentations from this year’s event for you and your team.

Take the 2019 Local Search Marketing Industry Survey

It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.

The Featured Snippets Cheat Sheet and Interactive Q&A

Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!

Machine Learning 101

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.

SEO Analytics for Free - Combining Google Search with the Moz API

Wrangling free data into actionable insights is a key skill for any SEO analyst. In today's post, learn how to pull together data from Google and the Moz API to harvest valuable information from the SERPs and turn it into smart recommendations for your clients.

5 Things You Should Know About "People Also Ask" & How to Take Advantage

People Also Ask boxes represent growing opportunity in the SERPs, but they're not the most straightforward SERP feature around. Learn all about PAAs and how you can start optimizing for them today.

Intro to SEO Competitive Analysis 101

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.