The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
New SEO Experiments: A/B Split Testing Google's UGC Attribute
We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.
Featured Snippets: What to Know & How to Target
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis.
A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)
How are ~8 million pages across the web using HTML, and what implications does it have for modern SEO? Dive into the details of this in-depth study analyzing how prevalent meta tags, structured data, social markup, and more are in HTML for millions of index pages.
How We Grew Blog Traffic by 650% in Two Years — Organically
Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.Level Up Your SEO Skills With Our Free Training
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Custom Extraction Using an SEO Crawler for CRO and UX Insights
The e-commerce data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.
The 2019 Holiday Checklist for Local SEO Heroes
A lot of time and care goes into crafting happy holiday customers. Download the free updated Local SEO Holiday Checklist to make sure your agency is ready to attract (and keep) more customers this season!
6 Ways to Get More Organic Traffic, Without Ranking Your Website
It's not always possible for your site to be competitive in the SERPs on its own. Luckily, Ryan Stewart is here to share six ways to grow organic traffic outside of hitting those top-ranking positions yourself.
How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday
If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this classic Whiteboard Friday featuring the one and only Dr. Pete!
Google Review Stars Drop by 14%
On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance.