The Moz Blog

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for better communication!

Using STAT for Content Strategy

How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.

Exploring Google's New Carousel Featured Snippet

In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

We're improving our Domain Authority algorithm on March 5th, 2019. Learn more, download helpful resources to share with clients and colleagues, and get ready for our most accurate authority score to date!

How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.

B2B Local Search Marketing: A Guide to Hidden Opportunity

Can local B2B businesses also benefit from local SEO? From outreach to site content to essential best practices, find out how to take advantage of your B2B advantage in local.

Redirects: One Way to Make or Break Your Site Migration

Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.

Mapping the Overlap of SERP Feature Suggestions

We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google's endless topical organization.

Uncovering SEO Opportunities via Log Files

While not aesthetically pleasing, server logs remain one of the most powerful tools in your SEO toolkit — as long as you know to access and analyze them.

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Acquiring and retaining new customers is tough enough—a leaky conversion funnel will only make things worse. Check out how to build and maintain a cycle from awareness to conversion in this article by Olivia Ross.

Full Funnel Testing: SEO & CRO Together

Do your A/B tests cover your marketing funnel from acquisition to conversion? If not, this might be the Whiteboard Friday for you. Learn methods for testing both SEO and CRO changes together for optimal results.

How to Implement a National Tracking Strategy

When every SERP is hyper-localized, how do you execute a national tracking strategy? We've got a trick to help you statistically sample SERPs as if they were people.