• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Website Optimization
        5. Same blog, multiple languages. Got SEO concerns.

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Same blog, multiple languages. Got SEO concerns.

        Local Website Optimization
        6
        7
        3818
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Mest
          Mest last edited by

          Hi,

          My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story.

          However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority.

          How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed?

          Any insight is welcome.

          Thanks in advance!

          1 Reply Last reply Reply Quote 0
          • JaneCopland
            JaneCopland last edited by

            Hi Nils,

            If you aren't producing translated content, but are just going to put some posts out in English, I do not believe you will see a problem. You could consider putting the English content into a subfolder like /en/ and including a header such as http-equiv="Content-Language" content="en"> in the head. You could also target that subfolder to an English speaking country in Webmaster Tools, but you can't pick more than one country, so that doesn't seem the right option here (i.e. you'd have to choose the UK, US, or another place, and if you're trying to get visitors from all over the world, that could hinder your rankings in all locations bar the country you choose).

            If your entire website is geo-targeted to Sweden, either by a .se domain name or geo-targeting in WMT already, you might have a harder time ranking in foreign countries as Google has been told that the entirety of the site is for the Swedish market. However, on a generic TLD like .com, you should be able to pick up a good amount of search traffic from other markets with English content.

            1 Reply Last reply Reply Quote 0
            • Mest
              Mest last edited by

              Thank you all for your answers, but I'm not entirely convinced that this solves my problem.

              There won't be an swedish version of the same content, so specifying an alternative language doesn't seem right. Hopefully it's better than doing nothing, but I would've felt more at ease if I could specify it on anchor tags linking to the page, and "globally" for that page alone.

              If there is no other solution, it makes me feel like I really should translate the entire site/blog...

              1 Reply Last reply Reply Quote 0
              • DeanAndrews
                DeanAndrews last edited by

                Good article here on Moz that may interest you: Using the Correct Hreflang Tag: A New Generator Tool

                1 Reply Last reply Reply Quote 1
                • RoxBrock
                  RoxBrock last edited by

                  I handle this using the hrefland tag in the

                  It looks like this for each page of the site (on my site English/Spanish):

                  1 Reply Last reply Reply Quote 1
                  • GPainter
                    GPainter last edited by

                    Hi there,

                    the rel=alternative sounds like a great tag for you, it works best on a whole page translation compared to part of it but that's easy to do. If you had a site like www.example.com/en/blogpost you could then set up the alt tag on that for other languages (English in the example).

                    Hope that helps a bit

                    1 Reply Last reply Reply Quote 1
                    • OlegKorneitchouk
                      OlegKorneitchouk last edited by

                      If you plan on translating a part to another language, I would use the hreflang tag to tell search engines that two pages are identical, just in different languages. Then search engines can serve the correct version of the page to whoever is searching based on their language preferences.

                      If a nice chunk of your customers prefer English, I would look into creating a English version of your entire website.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • boxinghunter

                        Which are the best off-page SEO techniques for 2020?

                        I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is  just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?

                        Local Website Optimization | | boxinghunter
                        0
                      • hristina-m

                        Can I use Schema zip code markup that includes multiple zip codes but no actual address?

                        The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state. Can we omit the actual street address in the formatting but add multiple zipcodes?

                        Local Website Optimization | | hristina-m
                        0
                      • hanamck

                        How many SEO clients do you handle?

                        I work in a small web & design agency who started offering SEO  2 yrs ago as it made sense due to them building websites. There have been 2 previous people to me and I now work there 3 days a week and they also have a junior who knew nothing before she started working for us. She mainly works for me. My question is, how many clients do you think would be reasonable to work on? We currently have around 55 and I have been working there for nearly 5 months now and haven't even got to half of the sites to do some work on. I've told them the client list is way too big and we should only have around 15 clients max. However they don't want to lose the money from the already paying clients so won't get rid of any and keep adding new ones Their systems were a mess and had no reporting or useful software so I had to investiagte and deploy that, along with project management software.  Their analytics is also a mess and have employed a contractor to help sort that out too. It's like they were offering SEO services but had no idea or structure to what they did. Meta descriptions were cherry picked which ones to be done, so say 50/60 on a site not filled in. So it's not like I have 45 or so well maintained accounts. They're all a mess. Then the latest 10 new ones are all new sites so All need a lot of work. I'm starting to feel incredibly overwhelmed and oppressed by it all and wanted to see what other SEO professionals thought about it. Any thoughts would be appreciated.

                        Local Website Optimization | | hanamck
                        0
                      • Discovered

                        Impact of .us vs .com on SEO rankings?

                        Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
                        Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert

                        Local Website Optimization | | Discovered
                        0
                      • Ohmichael

                        Multi location silo seo technique

                        A physical therapy company has 8 locations in one city and 4 locations in another with plans to expand. I've seen two methods to approach this. The first I feel is sloppy and that is the individual url for each location that points to from the location pages on the main domain. The second is to use the silo technique incorporated with metro scale addition.  You have the main domain with the number of silos (individual stores) and each silo has its own content (what they do at each store is pretty much the same). My question is should the focus of each silo, besides making sure there is no duplicate copy, to increase their own hyperlocal outreach?  Focus on social, reviews, content curated for the specific location. How would you attack this problem?

                        Local Website Optimization | | Ohmichael
                        1
                      • everestagency

                        Improving SEO with no blog

                        I have a client who understands the value of content for SEO - however getting them to provide some content has proven an impossible task. I've tried every way to make it easy for them. I've offered to come over to their office myself and see if I can just take 15 minutes of their time and record their answers to a few questions. The response is that's a great idea, we'll set up a time...and no time is ever good. So I've thought, what can I do without them? Unfortunately, their industry is so technical and so niche I'd need to have a law degree to even begin to understand exactly what they do, and as they are in law it's probably better to have no content than content with something even slightly incorrect in it. For now, all I can do is summarize and share news from a government website to their social media accounts. It's not highly effective. Their on-page SEO for the main site is completely optimized. I've placed them in every free listing I can possibly find - both industry and local sites. I have them update me on any local events, conferences and/or trade shows they attend for possible backlinks. What else can I do? I suppose I fear that if I can't provide them any additional results, they will stop seeing the value in SEO services, and I'd have a hard time disagreeing as I can't think of what else to do for them. Thanks for any help!

                        Local Website Optimization | | everestagency
                        1
                      • Red_Spot_Interactive

                        Subdomain versus Subfolder for Local SEO

                        Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller

                        Local Website Optimization | | Red_Spot_Interactive
                        0
                      • Kingalan1

                        SEO Value in Switching to ".NYC" Domain?

                        Recently " .NYC" domains have become available for purchase to New York City based businesses. I own and operate a New York City commercial real estate firm, nyc-officespace-leader.com. New domain would be www.metro-manhattan.nyc Our existing domain has been in use for seven years.would there be an SEO benefit to transferring our site to .NYC domain? Or would a new domain kill our domain rank? Thanks, Alan

                        Local Website Optimization | | Kingalan1
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.