Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I redirect images when I migrate my site
-
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though).
Current image slugs are like:
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpgAll content pages on the new site will have the same slugs as on the old site.
Should I go through the trouble of redirecting all these images?
-
Take a look at the image index rate, and see how many are indexed and showing. 20k images is quite a bit, and I would want to see if Google actually indexed them all before I started creating redirects for that many items.
If they are indexed, see if there is a way on your new site's sytem to have the images named the same. That way you would only be creating a redirect for the image paths, and not the images themselves. Example:
oldsite.com/image/25/coolpicture.jpg
newsite.com/images/awesome/25/coolpicture.jpgAll that would be needed would be an HTACCESS rule redirecting from one directory to the other, using the image name as a variable. You could probably redirect most of them using only a few rules than 20,000 separate redirects.
Is it worth it to redirect? I think that depends on how many are indexed, and if the images bring you a significant amount of traffic.
-
You can get some idea of organic image traffic if you use Google Analytics:
Acquisition > All Referrals > click on google and look at /imgres. If you want to see where the traffic is going to (to get an idea of which images) click /imgres and on the Secondary dimension dropdown go to Behaviour > Landing Page.
If it's as simple as redirecting using the same slugs (hence one global redirect rule) then I would redirect the images. If it's complicated then I might not bother, depending on whether image search leads to many visits and conversions to your site or not. Usually image traffic doesn't convert well. If you're migrating to a new domain and keeping the same folder structure it should be as easy as doing one global redirect?
Rather than redirecting I'd most likely take the opportunity to make the filenames of images more friendly than ce7aeffb1e5bdfc8d4288885c52de8e3.jpg by using short descriptive filenames.
-
I personally would, it would be like doing have the job to not do them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I treat URLs with bookmarks when migrating a site?
I'm migrating an old website into a new one, and have several pages that have bookmarks on them. Do I need to redirect those? or how should they be treated? For example, both https://www.tnscanada.ca/our-expertise.html and https://www.tnscanada.ca/our-expertise.html#auto resolve .
Intermediate & Advanced SEO | | NatalieB_Kantar0 -
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Adult Toys Sites
Does anyone know of any changes SEOwise when running an adult toy site versus a normal eCommerce site? Is there any tips or suggestions that are worth knowing to achieve rankings faster? Thanks,
Intermediate & Advanced SEO | | the-gate-films0 -
If Robots.txt have blocked an Image (Image URL) but the other page which can be indexed has this image, how is the image treated?
Hi MOZers, This probably is a dumb question but I have a case where the robots.tags has an image url blocked but this image is used on a page (lets call it Page A) which can be indexed. If the image on Page A has an Alt tags, then how is this information digested by crawlers? A) would Google totally ignore the image and the ALT tags information? OR B) Google would consider the ALT tags information? I am asking this because all the images on the website are blocked by robots.txt at the moment but I would really like website crawlers to crawl the alt tags information. Chances are that I will ask the webmaster to allow indexing of images too but I would like to understand what's happening currently. Looking forward to all your responses 🙂 Malika
Intermediate & Advanced SEO | | Malika11 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
Redirecting one site to another for link juice
I have two sites with same theme - buying cars. I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?
Intermediate & Advanced SEO | | bestone0 -
Blocking Pages Via Robots, Can Images On Those Pages Be Included In Image Search
Hi! I have pages within my forum where visitors can upload photos. When they upload photos they provide a simple statement about the photo but no real information about the image,definitely not enough for the page to be deemed worthy of being indexed. The industry however is one that really leans on images and having the images in Google Image search is important to us. The url structure is like such: domain.com/community/photos/~username~/picture111111.aspx I wish to block the whole folder from Googlebot to prevent these low quality pages from being added to Google's main SERP results. This would be something like this: User-agent: googlebot Disallow: /community/photos/ Can I disallow Googlebot specifically rather than just using User-agent: * which would then allow googlebot-image to pick up the photos? I plan on configuring a way to add meaningful alt attributes and image names to assist in visibility, but the actual act of blocking the pages and getting the images picked up... Is this possible? Thanks! Leona
Intermediate & Advanced SEO | | HD_Leona0