Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Recovery during domain migration
-
On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?
-
You'd want to undo that old 301 and replace it with new ones.
-
Hey Lindsay,
How about if the 'new' domain has been a 301 to the 'old' one for years **(**and has the same DNS info) ?
-
If the migration is done perfectly, both domains are already very strong, all content is migrated (and no new keyword cannibalization issues are created), the move should be recognized in a matter of days.
Things to consider:
1. How does the to-be-moved site get crawled and how deeply? A key to successfully moving a site is ensuring that the search engines quickly find all of those 301 redirects.
2. XML Sitemaps can help with a speedy transition. Here is the trick, though. Be sure you have an up-to-date XML Sitemap of the to-be-moved domain just before the transition. Once the move is live, upload the old sitemap to webmaster tools to help get Google looking at those redirected pages.
3. SEO is a relative excercise. There are a lot of variables at play here is both domains show up in the SERPs for the same important keywords. Expect a lot of change as a result of the move. Look out for keyword cannibalization.
I hope this helps!
Lindsay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Realistic expectations to increase domain authority
A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
:Pointing hreflang to a different domain
Hi all, Let's say I have two websites: www.mywebsite.com and www.mywebsite.de - they share a lot of content but the main categories and URLs are almost always different. Am I right in saying I can't just set the hreflang tag on every page of www.mywebsite.com to read: rel='alternate' hreflang='de' href='http://mywebsite.de' /> That just won't do anything, right? Am I also right in saying that the only way to use hreflang properly across two domains is to have a customer hreflang tag on every page that has identical content translated into German? So for this page: www.mywebsite.com/page.html my hreflang tag for the german users would be: <link < span="">rel='alternate' hreflang='de' href='http://mywebsite.de/page.html' /></link <> Thanks for your time.
Intermediate & Advanced SEO | | Bee1590 -
Domain dominance
I've just started to work for a company who've purchased masses of domains with every conceivable permutation based on all their products with every extension possible e.g .biz . eu. .net (including .co.uk and .com of course). I have two questions: 1. Is it worth keeping all these (they want to add more) domains or let them expire? 2. All the purchased domains are online - is there any point (they redirect with a 301)?
Intermediate & Advanced SEO | | LJHopkins0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Domain Forwarding - SEO Impacts?
I have a site that has been active for years - thinkbiglearnsmart.com. Awhile ago I had purchased about 50 domain names that were relevant to my company. I still have those urls and would like to use them to point to different pages on my site - just because they have good key words in the URLs. For example - one is dreamweavertrainingclassesonlinelive.com. Currently they are all redirecting to my homepage. A. is that hurting me? B. I would like to redirect to the more relevant page. ie the page dedicated to Dreamweaver training (http://thinkbiglearnsmart.com/dreamweaver-creative-cloud-training-course/ ) Will this hurt my Dreamweaver keyword for example because there is already a 301 redirect on that page from a very old Dreamweaver link which was something like thinkbiglearnsmart.com/dreamweaver C. On my hosting account where I can select where the URL forwards to - it has an option for "Location forwarding" and "Frame forwarding" - currently they are set to Frame forwarding - which one is best? Any help is much appreciated!!! Thank you!
Intermediate & Advanced SEO | | webbmason0 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0