Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
-
I know that paid for links are hit by Google, but in the past these directories were okay. What about now?
Thank you.
-
"If you pay for a directory link only to gain position in the SERPs you will most probably not get any ROI"
Meaning if you are on the first page there won`t be ROI? I dont think so!
-
There are exceptions to the "paid for" link rule and I believe this site is one of them as they qualify there links! However whether you'll get ROI from it is another question!
-
Hi,
Well in general I agree with Arjan, I am strongly of the opinion that some directories are still VERY worthwhile, and BOTW is one of them. When you are launching a brand new site, you just aren't going to have a lot of attention and inbound lin opportunities at first. Submitting your site to DMOZ (which is free), Yahoo.dir (Paid), Business.com (Paid), JoeAnt.com (Paid) and yes, BOTW (Paid) are all most definitely worthwhile. IMHO they send a signal to the search engines that you are a legitimate business. That's a very important message to send when you are a startup.
In addition to those I think there are some others that are worth it as well, depending on your particular business, particularly localized directories and directories targeting certain niche markets.
Hope that's helpful!
Dana
-
My advice will be to only pay for directory links that drive enough traffic to your website directly to get a proper ROI.
If you pay for a directory link only to gain position in the SERPs you will most probably not get any ROI.
If you get the link from a directory Google does not like because it is known to be selling links it could even hurt your rankings.In short: Paid directory links are not good for SEO.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website's Home Page is Missing on Google SERP
Hi All, I have a WordPress website which has about 10-12 pages in total. When I search for the brand name on Google Search, the home page URL isn't appearing on the result pages while the rest of the pages are appearing. There're no issues with the canonicalization or meta titles/descriptions as such. What could possibly the reason behind this aberration? Looking forward to your advice! Cheers
Technical SEO | | ugorayan0 -
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
Best Web-site Structure/ SEO Strategy for an online travel agency?
Dear Experts! I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content. In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content). From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are: all properties (includes all property types and locations), a page for each location (includes all property types). Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords... Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property? If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible? Your feedback will be highly appreciated! Thank you! Dmitry
Technical SEO | | qualistay1 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Why am I not showing up in the SERP's or Google Local?
I have been trying to optimise the following site for both Google SERP's and Google Local - Pixel Primate The URL has been around for around 3 years now but they just updated the website and launched it in December 2012. I did the on-page optimisation early in January 2013 and Google seems to have indexed the changes, for the home page at least. One major keyword I am targeting for the home page is 'Web Design Leicester'. I understand that the DA is fairly low (24) so this is something I need to improve. However, I've experienced positive results fairly quickly from just on-page optimisation for other sites I have worked on. The site just doesn't seem to be ranking at all for any keywords. Maybe the industry type is just extremely competitve but I find it very strange to not be visible anywhere in the SERPs. The site does not seem to have any penalties as it ranks for 'Pixel Primate' and all pages appear when doing a site: search. Also what's strange is that I set up the Google Local listing years ago but it doesn't appear anywhere in the local listing, not even when I search for it manually. Any suggestions would be appreciated.
Technical SEO | | CWseo0 -
Found a Typo in URL, what's the best practice to fix it?
Wordpress 3.4, Yoast, Multisite The URL is supposed to be "www.myexample.com/great-site" but I just found that it's "www.myexample.com/gre-atsite" It is a relatively new site but we already pointed several internal links to "www.myexample.com/gre-atsite" What's the best practice to correct this? Which option is more desirable? 1.Creating a new page I found that Yoast has "301 redirect" option in the Advanced tap Can I just create a new page(exact same page) and put noindex, nofollow and redirect it to http://www.myexample.com/great-site OR 2. htacess redirect rule simply change the URL to http://www.myexample.com/great-site and update it, and add Options +FollowSymLinks RewriteEngine On
Technical SEO | | joony2008
RewriteCond %{HTTP_HOST} ^http://www.myexample.com/gre-atsite$ [NC]
RewriteRule ^(.*)$ http://www.myexample.com/great-site$1 [R=301,L]0 -
Blocking URL's with specific parameters from Googlebot
Hi, I've discovered that Googlebot's are voting on products listed on our website and as a result are creating negative ratings by placing votes from 1 to 5 for every product. The voting function is handled using Javascript, as shown below, and the script prevents multiple votes so most products end up with a vote of 1, which translates to "poor". How do I go about using robots.txt to block a URL with specific parameters only? I'm worried that I might end up blocking the whole product listing, which would result in de-listing from Google and the loss of many highly ranked pages. DON'T want to block: http://www.mysite.com/product.php?productid=1234 WANT to block: http://www.mysite.com/product.php?mode=vote&productid=1234&vote=2 Javacript button code: onclick="javascript: document.voteform.submit();" Thanks in advance for any advice given. Regards,
Technical SEO | | aethereal
Asim0