• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Keyword Research
        4. Keywords with no search volume

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Keywords with no search volume

        Keyword Research
        4
        6
        2394
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • sararufo
          sararufo last edited by

          Hi there!

          What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches?

          Thanks!

          1 Reply Last reply Reply Quote 0
          • EricaMcGillivray
            EricaMcGillivray last edited by

            Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.

            It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.

            1 Reply Last reply Reply Quote 0
            • WilliamKammer
              WilliamKammer @sararufo last edited by

              Then you'll need to go off the data you have. The keyword planner is still a good tool to use, it just can't be 100% trusted. You can also play with the Google auto-suggest (waterfall) that pops up as you type things in. The suggestions are based on search volume.

              There are also keyword research tools out there that can help. SEMRush, SpyFu, etc.

              Also look at competitor sites that already sell the product. See what they are targeting in their title tags and H1s.

              1 Reply Last reply Reply Quote 1
              • trung.ngo
                trung.ngo last edited by

                Hey there sararufo,

                Instead of focusing on keyword search volume, I'd recommend thinking through the process a person might go through to research and purchase the product, then ensuring that you A) have the content they're likely to want to see in the research process and B) are using the language that they might use to conduct research--shifting the focus on the searcher's intent more than the keyword itself.

                A good place to start your research would be to look at the brands/publishers ranking for the head terms in your space to get a sense of how they, and likely customers, are talking about a type of product. You can then put the ranking page into Keyword Planner in the 'Landing Page' field to see what keywords Google associates the page with.

                You can also put your head terms into a tool like Ubersuggest or Keywordtool.io to find long tail queries related to your topic and use that data to make your page even better for users.

                Hope that helps you get started!

                -Trung

                1 Reply Last reply Reply Quote 1
                • sararufo
                  sararufo @WilliamKammer last edited by

                  Thanks for your answer!

                  Let's say we're developing a new product that we've never sold before. We're setting up a new page for the product and doing some keyword research for the optimization. In this case, Analytics is not setup (an issue we can't currently solve), we only have Webmaster Tools. But since we've never sold the product we don't really have useful data that we can use...

                  WilliamKammer 1 Reply Last reply Reply Quote 0
                  • WilliamKammer
                    WilliamKammer last edited by

                    It's important to look at webmaster and analytics data for this. The keyword planner isn't exactly accurate. I see traffic coming from keywords all the time that don't have a search volume in keyword planner, or have a vastly different number in keyword planner when compared to the data I get other places.

                    I think it takes a bit more digging than that, and you also need to consider the long-tail effect from the keywords you're optimizing for.

                    Asking some of the clients of the business how they search or look for your products can be very helpful.

                    With that being said, keywords with high volume in the keyword planner do usually offer much more traffic, but also much more competition.

                    sararufo 1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • BDOCanada

                      U.S. Vs. Canada search volume

                      monthlyvolume canadian

                      How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors? For example, see the monthly volume for the keyword "Business resilience": U.S. = 360
                      Canada = 6 This seems like a huge difference!

                      Keyword Research | | BDOCanada
                      0
                    • daimon67

                      Long tail keyword research

                      Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.

                      Keyword Research | | daimon67
                      0
                    • NikCall

                      How many keywords do you recommend tracking?

                      I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!

                      Keyword Research | | NikCall
                      0
                    • clarasboutiqueusa

                      How granular should I get with Keyword research?

                      I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.

                      Keyword Research | | clarasboutiqueusa
                      0
                    • surabhi6

                      How can improve my keywords ranking?

                      My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?

                      Keyword Research | | surabhi6
                      0
                    • AdamThompson

                      Bulk keyword competition tool?

                      The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?

                      Keyword Research | | AdamThompson
                      1
                    • Trbl

                      How can I get [exact] search volumes from Yandex? Who can help me?

                      The page http://wordstat.yandex.ru/ only shows broad match volumes...

                      Keyword Research | | Trbl
                      0
                    • kchandler

                      Keyword Research (dash or no dash)

                      I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
                      The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle

                      Keyword Research | | kchandler
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.