Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. H2 vs. H3 Tags for Category Navigation

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    H2 vs. H3 Tags for Category Navigation

    Intermediate & Advanced SEO
    4
    5
    4138
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ask4443523
      Ask4443523 last edited by

      Hey, all.

      I have client that uses

      tags in the navigation for its blog.  For example,

      tags might appear around "Library," "Recent Posts," etc.  This is handled through their WordPress theme.

      This seems fairly standard, but I wonder whether

      tags are semantically appropriate.  Since each blog post is fairly lengthy (about 500-1000 words) with multiple

      tags, would it be more appropriate to use

      tags for this menu navigation?  Are we cutting into the effectiveness of our

      tags by using them for menu navigation?

      The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag.  Anyways, your thoughts are greatly appreciated.  I'm a content creator, not an SEO, so this is a bit out of my skillset.

      1 Reply Last reply Reply Quote 0
      • Etna
        Etna Subscriber last edited by

        Hi everyone!

        Only a year late to this question... 🙂

        Do you know if anyone has done any A/B testing on how H2s in the nav can negatively affect a website's rankings? I'm on the same page with everyone that it is a big no-no to do, but am getting push back from our development team. They want me to prove that it hurts a website before they change the site. Figured I'd reach out here to see if you any of you have seen tests that prove this.

        Thanks you!

        -Rachel

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          Patrick gave a great answer above.

          Now that you mention they are at the bottom of the page, I would definitely remove the h2 or hwhatever and simply style them with css.

          1 Reply Last reply Reply Quote 2
          • Ask4443523
            Ask4443523 last edited by

            Thanks so much for the response!

            I may have done a bad job of explaining this, so I just want to double-check that I understand you.

            The tags are actually below the blog at the bottom of the page; "Library," for instance, might list the months of blog activity below it (January, February, etc.)  I shouldn't have referred to them as a menu.

            The reason that I think header tags might be defensible is that they could help a user understand the organizational structure of these sub-categories.

            Does that change your answer at all, or do you still recommend handling this element through CSS?  Thanks!

            1 Reply Last reply Reply Quote 0
            • PatrickDelehanty
              PatrickDelehanty last edited by

              Hi there

              Usually, H2s and H3s are reserved for your content structure and prioritization of importance in the content on the page, not in your top navigation.

              As your content (should) starts with an H1, this semantically will mess your header structure up because you have an H1 below H2s and H3s that live in your top navigation.

              If you like the way that those menu fonts and sizes look, I would suggest looking into CSS Font styling - therefore you can set up how you want your font to look in the menu and have a proper header structure on your page content. This will be better for your On-Site SEO.

              Hope this helps - let me know if you have any questions or comments! Good luck!

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • 94501

                M.ExampleSite vs mobile.ExampleSite vs ExampleSite.com

                Hi, I have a call with a potential client tomorrow where all I know is that they are wigged-out about canonicalization, indexing and architecture for their three sites: m.ExampleSite.com mobile.ExampleSite.com ExampleSite.com The sites are pretty large... 350k for the mobiles and 5 million for the main site. They're a retailer with endless products. They're main site is not mobile-responsive, which is evidently why they have the m and mobile sites. Why two, I don't know. This is how they currently hand this: What would you suggest they do about this? The most comprehensive fix would be making the main site mobile responsive and 301 the old mobile sub domains to the main site. That's probably too much work for them. So, what more would you suggest and why? Your thoughts? Best... Mike P.S., Beneath my hand-drawn portrait avatar above it says "Staff" at this moment, which I am not. Some kind of bug I guess.

                Intermediate & Advanced SEO | | 94501
                0
              • BeckyKey

                Category Pages & Content

                Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!

                Intermediate & Advanced SEO | | BeckyKey
                1
              • BeckyKey

                Onsite SEO vs Offsite SEO

                Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

                Intermediate & Advanced SEO | | BeckyKey
                1
              • AbsoluteDesign

                Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.

                OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
                Men’s > T-shirts > Red T-shirts
                Men’s > T-shirts > Polo T-shirts
                Men’s > Sale > T-shirts
                Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.

                Intermediate & Advanced SEO | | AbsoluteDesign
                0
              • WMCA

                Canonical tag + HREFLANG vs NOINDEX: Redundant?

                Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

                Intermediate & Advanced SEO | | WMCA
                0
              • Marketing.SCG

                Magento: URLs for Products in Multiple Categories

                I am working in Magento to build out a large e-commerce site with several thousand products. It's a great platform, but I have run into the issue of what it does to URLs when you put a product into multiple categories. Basically, "a book" in two categories would make two URLs for one product: 1) /books/a-book 2) author-name/a-book So, I need to come up with a solution for this. It seems I have two options: Found this from a Magento SEO article: 'Magento gives you the ability to add the name of categories to path for product URL's. Because Magento doesn't support this functionality very well - it creates duplicate content issues - it is a very good idea to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".' This would solve the issues and be a quick fix, but I think it's a double edged sword, because then we lose the SEO value of our well named categories being in the URL. Use Canonical tags. To be fair, I'm not even sure this is possible. Even though it is creating different URLs and, thus, poses a risk of "duplicate content" being crawled, there really is only one page on the admin side. So, I can't go to all of the "duplicate" pages and put a canonical tag, because those duplicate pages don't really exist on the back-end. Does that make sense? After typing this out, it seems like the best thing to do probably will be to just turn off categories in the URL from the admin side. However, I'd still love any input from the community on this. Thanks!

                Intermediate & Advanced SEO | | Marketing.SCG
                0
              • JSOC

                Should I Allow Blog Tag Pages to be Indexed?

                I have a wordpress blog with settings currently set so that Google does not index tag pages. Is this a best practice that avoids duplicate content or am I hurting the site by taking eligible pages out of the index?

                Intermediate & Advanced SEO | | JSOC
                0
              • bigtimeseo

                Should I nofollow the main navigation on certain pages?

                We have several large Ecommerce sites with hundreds of links on each page. I have been trying to think of ways to focus our internal linking to increase certain pages relevancy. My thought was to put nofollow in the main navigation (since there are hundreds of links there controlled by dropdowns) and only follow the links on each page for the products we are selling and promoting (15-20 links). I would still be using a sitemap that includes the links. Is this a terrible idea? if a link is nofollowed in the main navigation does that still count as the one mention for google if it points to the same page that a normal link points too that is in the content of the page? since all of the main navigation is the same on every page of the website would it be good to only put nofollow on the subpages/subsections and leave the home page navigation alone (that would allow the spiders to crawl all of those links on the home page but not crawl those same links on the subsections where I could then focus the linking).

                Intermediate & Advanced SEO | | bigtimeseo
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.