Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reusing content on different ccTLDs
-
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc.
Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country.
We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically.
We are concerned that this will cause duplicate content issues.
I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each?
Thanks
Julian
-
Julian,
Will you be translating the content into other languages?
And/or customizing it for the location? For example, changing US English spelling to the rest of the world English spelling?
To answer your question, no, you don't have to worry as much about duplicate content if it is only happening on different ccTLDs. The biggest issue with duplicating content is that Google has to choose one to show. In this case, that decision becomes easy to do: Show the one in the right country.
Use of Href Lang tags, and setting the target country in GSC, are helpful hints as well. I recommend using this tool by Aleyda Solis and team to build out the tags: https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
-
Read about cononical tags
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Free Duplicate Content Checker Tools ?
Hi Moz, I am really looking for free tools which can carry my content duplication issue, as i visited http://a-moz.groupbuyseo.org/community/q/are-there-tools-to-discover-duplicate-content-issues-with-the-other-websites suggested copyscape which is paid. I want FREE to handle my duplication issue.' Thanks in Advance. Best,
Content Development | | Futura
Teginder1 -
Duplicate Content
I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in. For example: Service 1, location 1 Service 1, location 2 Service 2, location 1 Service 2, location 2 He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content. Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make. Any thoughts or advice would be greatly appreciated.
Content Development | | embracedarrenhughes1 -
Duplicate Content behind a Paywall
We have a website that is publicly visible. This website has content. We'd like to take that same content, put it on another website, behind a paywall. Since Google will not be able to crawl those pages behind the paywall is there any risk to ua doing this? Thanks! Mike
Content Development | | FOTF_DigitalMarketing0 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
How can I rank using translated content?
My friend has a website with similar content to mine, in a different language however. He has allowed me to translate his content if I link to it every post (can be nofollow). Does Google penalize me for clearly translated content? How can I make sure it ranks well? BTW, if I convince him that I don't link to him, is it better SEO-wise? Best,
Content Development | | kikocherman
Cherman0 -
Onsite Content - Word Count & KW Density
Does the word count of a webpage make a difference to search engines? Are longer word counts on pages indexed higher or given higher priority? For example,say you have 300 words of copy packed with 20 keywords, and say you also have 700 words of copy that have the same 20 keywords worked in, does Google have a preference over which one it ranks higher?
Content Development | | greentent0