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        4. English pages given preference over local language

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        English pages given preference over local language

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        • Billywig
          Billywig Subscriber last edited by

          We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank.

          I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language.

          An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".

          1 Reply Last reply Reply Quote 0
          • mec0011
            mec0011 last edited by

            Possible Reasons for English Page Preference:

            Technical SEO:
            Hreflang tags: Double-check your hreflang implementation to ensure it's correctly pointing to the Dutch version for Dutch users.
            Content differences: Verify if the content on the Dutch page is identical to the English page, including title tags, meta descriptions, and headings. Even slight differences can impact rankings.
            Mobile responsiveness: Ensure both versions are mobile-friendly and optimized for different screen sizes.
            Content Quality:
            Keyword targeting: Analyze keyword usage in both versions. Are the Dutch pages properly optimized for Dutch keywords?
            Unique content: While mirroring content is acceptable, unique value in the Dutch version can attract Dutch users and improve rankings.
            User engagement: Check analytics to see if users engage more with the English page (e.g., higher time on page, lower bounce rate). This can signal search engines about user preference.
            Potential Impacts and Actions:

            Ranking Damage: While having English pages rank for Dutch keywords isn't necessarily damaging, it can divert traffic from the intended audience. Ideally, the Dutch page should rank for Dutch keywords in the Netherlands.
            Investigate: Use tools like Google Search Console and Moz to analyze specific keyword rankings, crawl errors, and user engagement metrics for both versions.
            Optimize Dutch Pages: Ensure proper technical SEO, optimize content for Dutch keywords, and consider adding unique value to attract Dutch users.
            Monitor and Refine: Track progress and adjust your approach based on ongoing analysis and results.

            1 Reply Last reply Reply Quote 0
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
              about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
              how to proceed? thank you
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              Link Building | | Adina Laura Matei
              0
            • zlbvasgabc

              SEO PROBLEM

              seo

              HOW TO IMPROVE MY GOOGLE ANALYTICS SCORE?

              Local SEO | | zlbvasgabc
              4
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              improve my da

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              hello
              i work on my site fore 2 mounth and i still cant increase my DA
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              its my site:
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              SEO Tactics | | zlbvasgabc
              0
            • WP33

              Collections or blog posts for Shopify ecommerce seo?

              shopify ecommerce seo

              Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!

              SEO Tactics | | WP33
              2
            • jorda091

              Unsolved GMB Local SEO question

              seo audit

              I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services. This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing. I am wondering if anyone has filled these out and if there were any noticeable results. Any insight is appreciated

              Local SEO | | jorda091
              0
            • Seanthewood123

              Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!

              Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!

              Local SEO | | Seanthewood123
              0

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