• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. SEO Benefit from Redirecting New Exact Match Domains?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        SEO Benefit from Redirecting New Exact Match Domains?

        Technical SEO
        2
        2
        1268
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • debi_zyx
          debi_zyx last edited by

          Hi, All!

          This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer...

          From David LaFerney:

          It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query.

          If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases?

          In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>>

          To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit.  (You get links+exact match domain, approximately.)  But the other way around? Redirecting a new exact match domain to an older domain with links?  Does that do anything for the ranking of the old domain for the exact match keyword?  Or absolutely nothing?  (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.)

          Thanks in advance!

          1 Reply Last reply Reply Quote 0
          • brycebertola
            brycebertola last edited by

            Recently google has really downplayed the importance of exact match domain names. If the domain name is newly registered it probably hasn't earned any links yet, and therefore wouldn't pass any SEO value.

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • KaraParlin

              Does having a sub-domain on a different server affect SEO?

              I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?

              Technical SEO | | KaraParlin
              0
            • the-gate-films

              URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?

              I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.

              Technical SEO | | the-gate-films
              0
            • inlinear

              Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

              Dear all, starting with my .htaccess file: RewriteEngine On
              RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
              RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
              RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
              2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
              Holger

              Technical SEO | | inlinear
              0
            • kellymandingo

              301 Redirect How Long until the juice passes through to new site

              Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
              Canonical tag implemented
              all Pages 301 and correct 200 response from the targeted page
              Sitemap Updated
              Many Links Changed from Old site to new (including DMOZ)
              no Robots text Blocking directory's 
              Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do  so any advice would be much appreciated PS site is around 17k pages Paul

              Technical SEO | | kellymandingo
              0
            • applesofgold

              Do Domain Extensions such as .com or .net affect SEO value?

              In the beginning of SEO days, it was going around that .com is the best for SEO and that .net is not as good. Is there any truth to this, and what about .org or .edu? I always hear that .edu sites have high PR. Is there any rhyme or reason to this, or all they all equal? Thank you, Afshin Christian-Way.com

              Technical SEO | | applesofgold
              0
            • fthead9

              What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?

              Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
              User-agent: *
              Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.

              Technical SEO | | fthead9
              0
            • Red_Mud_Rookie

              First click on SEO redirecting to a competitor site?

              I just experienced something VERY odd and wondered if any of you had an idea of what it might be. When I did a search on Google and clicked the top SEO listing I was taken to a competitor of the number 1 listed site i.e. NOT the site I clicked on. When I clicked the back button and clicked it again, I was taken to the correct site. This happened with two different searches and I was taken to two different sites. Could this be a clever/sinister cookie implemented by the competitor; a site I frequent regularly? Could this be malware implemented by an affiliate? Could this be a Google glitch?

              Technical SEO | | Red_Mud_Rookie
              0
            • askthetrainer

              How to Redirect only specific pages to new domain

              My HTACCESS FILE IS AS FOLLOWS: rewriteengine on
              rewritecond %{HTTP_HOST} ^mydomain.com$
              rewriterule ^mydomain/(.*)$ "http://www.mydomain.com/$1" [R=301,L] #4d864805b49b5 I want to move ONLY specific pages from this domain to a new domain How do I edit my HTACCESS (which redirects http:// to www.) to move specific pages from old domain (which I have to delete) to new domain.... I.e. http://mydomaon.com/move.html needs to move to http://mynewdomain.com/move.html Where i can delete the original domains

              Technical SEO | | askthetrainer
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.