Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can hidden backlinks ever be ok?
-
Hi all,
I'm very new to SEO and still learning a lot.
Is it considered a black hat tactic to wrap a link in a DIV tag, with display set to none (hidden div), and what can the repercussions be?
From what I've learnt so far, is that this is a very unethical thing to be doing, and that the site hosting these links can end up being removed from Google/Bing/etc indexes completely. Is this true?
The site hosting these links is a group/parent site for a brand, and each hidden link points to one of the child sites (similar sites, but different companies in different areas).
Thanks in advance!
-
Hi Ryan,
Thanks for the quick feedback.
This clears up things for me a bit.Thanks,
Stephen -
The separation between black hat and white hat tactics is generally a clear line. The simple question is, does the code exist for the benefit of your site's visitors or solely to manipulate search engines?
DIV tags are used to apply CSS rules to specific pieces of code. If you have a link contained in a DIV and the display set to none, that link would clearly never be seen by the site's visitors. It is apparent the link exists solely to manipulate search engine results, and therefore is a black hat tactic.
When Google and other search engines discover black hat tactics being used on a site, they will take action. The action can be relatively minor such as ignoring the link. The action could be mid-range such as removing the page containing the link from the index. At the extreme end, they can remove the entire site from the index.
Each search engine has their own internal guidelines on how to handle these issues. Some issues are handled automatically via algorithms, while other issues are handled by manual review. There are no published standards on exactly which punishments will be handed out for a given violation. It is simply best to completely avoid anything black hat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why can't google mobile friendly test access my website?
getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone
Technical SEO | | Nadav_W0 -
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
How can I block incoming links from a bad web site ?
Hello all, We got a new client recently who had a warning from Google Webmasters tools for manual soft penalty. I did a lot of search and I found out one particular site that sounds roughly 100k links to one page and has been potentialy a high risk site. I wish to block those links from coming in to my site but their webmaster is nowhere to be seen and I do not want to use the disavow tool. Is there a way I can use code to our htaccess file or any other method? Would appreciate anyone's immediate response. Kind Regards
Technical SEO | | artdivision0 -
Would using javascript onclick functions to override href target be ok?
Hi all, I am currently working on a new search facility for me ecommerce site... it has very quickly dawned on me that this new facility is far better than my standard product pages - from a user point of view - i.e lots of product attributes for customers to find what they need faster, ability to compare products etc... All in all just better. BUT NO SEO VALUE!!! i want to use this search facility instead of my category/product pages... however as they are search pages i have "robots noindex them" and dont think its wise to change that... I have spoken to the developers of this software and they suggested i could use some javascript in the navigation to change the onlclick function to take the user to the search equivelant of the page... They said this way my normal pages are the ones that are still indexed by google etc, but the user has the benefit of using the improved search pages... This sounds perfect, however it also sounds a little deceptive... and i know google has loads of rules about these kinds of things, the last thing i want is to get any kind of penalty or any negative reaction from an SEO point of view... I am only considering this as it will improve the user experience on my website... Can any one advise if this is OK, or a "no no"... P.s for those wondering i use an "off the shelf" cart system and it would cost me an arm and a leg to have these features built into my actual category / product pages.
Technical SEO | | isntworkdull0 -
Can you have a /sitemap.xml and /sitemap.html on the same site?
Thanks in advance for any responses; we really appreciate the expertise of the SEOmoz community! My question: Since the file extensions are different, can a site have both a /sitemap.xml and /sitemap.html both siting at the root domain? For example, we've already put the html sitemap in place here: https://www.pioneermilitaryloans.com/sitemap Now, we're considering adding an XML sitemap. I know standard practice is to load it at the root (www.example.com/sitemap.xml), but am wondering if this will cause conflicts. I've been unable to find this topic addressed anywhere, or any real-life examples of sites currently doing this. What do you think?
Technical SEO | | PioneerServices0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Odd backlinks from yahoo news
Can anyone explain what this backlink does? The original content was syndicated on Yahoo News from Mashable. At first glance it appears to be a straight up follow link from Yahoo to Mashable, but upon closer inspection I saw this in the code. went public just three months ago Here's the article on yahoo news: http://news.yahoo.com/facebook-zynga-generates-12-revenue-them-175509319.html I've rarely seen backlinks from yahoo for any content partner let alone follow links. The us.lrd.yahoo.com in the hyperlink makes me highly suspicious.
Technical SEO | | inc.com0 -
DISQUS COMMENTS backlinks-good for seo? YES/NO?
DISQUS COMMENTS backlinks-good for seo? YES/NO? I have just started commenting on "powered by disquus" websites in the Disqus comments box and left a link to my website in the name field! Having googled whether Disqus comments backlinks are any good for seo purposes i have discovered that there is a 50/50 view on the subject with some people saying they are a "goldmine" for getting high PR backlinks and others saying they are a waste of time because googlebot cannot read Java. My own experience of commenting on Disqus powered websites is that wordpress blogs powered by disqus comments ARE INDEXED by GOOGLE and the "BACKLINK IS IN THE SOURCE OF THE PAGE" When i comment on normal websites using the Disqus comment system i have found that my Disqus comments ARE NOT indexed by Google and there IS NO BACKLINK in the page source! Has anybody got any views on whether Disqus comments backlinks are any good?
Technical SEO | | Freebetsuk2