Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
/%category%/%postname%/ Permalink structure
-
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure.
I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
-
Thanks!
-
Did you find any reason of site declining?
Send me an url, I will take a look

-
Yes, our positions are gradually declining, and I'm trying everything I can, no matter how seemingly small, until I can figure out why.
-
Hi again

I think that depends on what is the position of your site now. If it's good there is no pressure to do changes in other case you can take a risk. In my opinion good structure of content help in SEO an if I were in your situation i would take a risk of change.
-
Another question is which would be worse for SEO: leaving it the way it is, categorized by month and date, or changing the whole structure when I have dozens of posts?
-
Thanks for the input. The reason I'm worried about duplicate pages is because what i temporarily switched everything to category/postname, I could access pages many different ways.
category1/postname/page
category2/postname/page
anothercategory/postname/page
Were all the same page. Duplicate content?
-
I agree with Marek. However, there's value in having the Category in there specially if your categories are keyword rich. Don't worry about duplicate pages. One post will only have one default category in the Slug (Most of the times, its the 1st one you selected in Wordpress). I also sometimes like to use /%category%/%postname%.html or /%category%/%postname%.php which gives the effect of pages under a folder, vs folder inside a folder. Just my 2c.
-
Hi Marisa,
I'm using /%postname% and in my opinion it is a best structure ... but ... in that kind of structure is important to care about slug and to prevent creation of duplicated titles.
/the-best-solution is a good slug
//the-best-solution-2 is not a good slug
I don't have duplicated pages cos WordPress has mechanism which check the slug in real time when you creating a post.
I think that /%postname% is the most friendly link structure.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it to add hyphens between words in URL Permalink Structure?
We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?
Intermediate & Advanced SEO | | NJ-Keith0 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
H2 vs. H3 Tags for Category Navigation
Hey, all. I have client that uses tags in the navigation for its blog. For example, tags might appear around "Library," "Recent Posts," etc. This is handled through their WordPress theme. This seems fairly standard, but I wonder whether tags are semantically appropriate. Since each blog post is fairly lengthy (about 500-1000 words) with multiple tags, would it be more appropriate to use tags for this menu navigation? Are we cutting into the effectiveness of our tags by using them for menu navigation? The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag. Anyways, your thoughts are greatly appreciated. I'm a content creator, not an SEO, so this is a bit out of my skillset.
Intermediate & Advanced SEO | | Ask44435230 -
Javascript onclick redirects / porn sites...
We noticed around 7 websites which with domains that were just recently registered (with privacy protection). They are using our website keywords/titles and brand name and the sites are mostly porn / junk sites. They don't link to our website directly but use a javascript onclick redirect which is why we think we aren't seeing them in our backlinks report. We've been in business for over 12 years and haven't come across sites like this before. We recently lost our first page rankings for a few of our highest converting key phrases and have been digging in to possible causes. Just wondering if these sites could be impacting our results, and how to figure out if there are more like this? Examples: nesat.net
Intermediate & Advanced SEO | | EileenCleary
flowmeterdirectory.biz
finnsat.net
dotsjobs.net0 -
What would cause the wrong category page to come up?
I am trying to figure out why the wrong thing is coming up in the serps. For example, we are trying to rank for used widgets. But when you type in used widgets in google the primary widget page doesn't come up, one of the secondary categories under used widgets comes up. What would cause this? What are things I should check?
Intermediate & Advanced SEO | | EcommerceSite0 -
Structured Data + Meta Descriptions
Hey All, Was just looking through some google pages on best practices for meta descriptions and came across this little tidbit. "Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book. " This is the first time I have seen suggested use of structured data in meta descriptions. Does this totally replace a regular meta description or will it work in conjunction with the regular meta description? If I provide both structured data and text, will the SERP display text and the structured data the way it was previously displayed? Or will the 150 -160 character limit take precedence and just cut off all info after that?
Intermediate & Advanced SEO | | Whebb0 -
Ending URLs in .html versus /
Hi there! Currently all the URLs on my website, even the home page, end it .html, such as http://www,consumerbase.com/index.html Is this bad?
Intermediate & Advanced SEO | | Travis-W
Is there any benefit to this? Should I remove it and just have them end with a forward slash?
If I 301 redirect the old .html URLs to the forward slash URLs, will I lose PA? Thanks!0 -
Cross linking between categories
Is it useful for SEO to cross link between TOP level categories, let's say I have a Home page and then 2 sub categories, one about green widgets one about red widgets
Intermediate & Advanced SEO | | seoanalytics
Should i create a link from the green widget to the red widget or should I leave those are separate silos ? I know that within a silo i need to cross link ( from green widget 1 to green widget 2 etc... ) but how about about from the main category to the other main category ?0