Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org Implementation: "Physician" vs. "Person"
-
Hey all,
I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician.
The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right.
Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything.
For reference:
Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
-
Hi,
It's really hard to pick right option in these kind of situations since there isn't right answer
There are perfectly good arguments for choosing both options and there isn't clear definition on what would classify something for one schema and not for another.
Best advice I can give you is to go with what feels right to you.
Kind regards
Bojan
-
My plan was to implement "medicalOrganization" in the footer of every page to define the company, as opposed to "Physician", as it's a larger group with 16 locations.
Maybe my assumption is wrong, but it seems like "Physician" should refer to an individual practitioner's business; because it inherits properties from "Thing", "Place", "Organization" and "LocalBusiness", my thinking was that "medicalOrganization" would be more appropriate for the group.
That said, if "Physician" inherits properties from "medicalOrganization" (via subClassOf), would "Physician" be the best way to mark up / define the group?
Thanks for the help – I like the idea, and will probably incorporate "members" into the "medicalOrganization" or "Physician" schema, whichever seems to be most appropriate / relevant.
-
Hi
You can use "Physician" to describe medical office and under its attribute "members" you can post list of doctors as "Person",
Kind regards
Bojan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Are "Powered By..." type footer backlinks good or bad for SEO?
Hi guys, We're running a software company which is also selling WP themes amongst other things. We've heard recently that footer backlinks like "Powered by BigBangThemes" might do more harm than good. Some clients usually forget to change them - so we want to make sure we stop including them in case this is true. Thanks!
Intermediate & Advanced SEO | | andy.bigbangthemes0 -
Rel="self" and what to do with it?
Hey there Mozzers, Another question about a forum issue I encountered. When a forum thread has more than just one page as we all know the best course of action is to use rel="next" rel="prev" or rel="previous" But my forum automatically creates another line in the header called Rel="self" What that does is simple. If i have 3 pages http://www.example.com/article?story=abc1
Intermediate & Advanced SEO | | Angelos_Savvaidis
http://www.example.com/article?story=abc2
http://www.example.com/article?story=abc3 **instead of this ** On the first page, http://www.example.com/article?story=abc1 On the second page, http://www.example.com/article?story=abc2 On the third page, http://www.example.com/article?story=abc3: it creates this On the first page, http://www.example.com/article?story=abc1 So as you can see it creates a url by adding the ?page=1 and names it rel=self which actually gives back a duplicate page because now instead of just http://www.example.com/article?story=abc1 I also have the same page at http://www.example.com/article?story=abc1?page=1 Do i even need rel="self"? I thought that rel="next" and rel="prev" was enough? Should I change that?0 -
Lowercase VS. Uppercase Canonical tags?
Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase. Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue? Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's? I'm not too well versed in canonical tags and would love a little insight. Thanks!
Intermediate & Advanced SEO | | GalcoIndustrial0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0 -
Google Said "Repeat the search with the omitted results included."
We have some pages targeting the different countries but with the Near to Similar content/products, just distinguished with the country name etc. one of the page was assigned to me for optimizing. two or three Similar pages are ranked with in top 50 for the main keyword. I updated some on page content to make it more distinguish from others. After some link building, I found that this page still not showing in Google result, even I found the following message on the google. "In order to show you the most relevant results, we have omitted some entries very similar to the 698 already displayed.
Intermediate & Advanced SEO | | alexgray
If you like, you can repeat the search with the omitted results included." I clicked to repeat omitted result and found that my targeted url on 450th place in google (before link building this was not) My questions are Is google consider this page low quality or duplicate content? Is there any role of internal linking to give importance a page on other (when they are near to similar)? Like these pages can hurt the whole site rankings? How to handle this issue?0