Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does anchor text penalty apply to internal links?
-
We already know that over optimsied anchor text for external will cause a penalty.
But what about internal links?
All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text.
Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty?
Here is an example:
This links to
http://www.designquotes.com.au/web-design-quotes
Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
-
I believe that penalties on internal anchor text are BS.
-
Has anyone else had the same experience?
-
FWIW, I had a similar problem, in that one of my internal pages had 1,500 total links -- of which approx 1,425 were internal and had exactly the same three-word exact-match anchor text.
The page was ranking top 5 pre-Penguin for the keyword. Post Penguin, it sunk like a stone. A very heavy stone. As in, not in top #100. I've changed the links but still haven't recovered 10 months on.
Bizarrely, the page still ranks ok for other keywords, which makes me suspect some kind of manual keyword-specific penalty.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
Anchor text with punctuation
Hey Moz Does anchor text with punctuation effect anything, does google even read it? I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show. Thanks
Technical SEO | | wearehappymedia0 -
Is there a limit to Internal Redirect?
I know Google says there is no limit to it but I have seen on many websites that too many 301 redirects can be a problem and might negatively affect your rankings in SERPs. I wanted to know especially from people who worked on large ecommerce site. How do they manage internal redirect from one URL to other and how many according to you are too many. I mean if you get a website that contain 300 plus 301 redirections within the website, how will you deal with that? Please let me know if the question is not clear.
Technical SEO | | MoosaHemani0 -
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
How to set up internal linking with subcategories?
I'm building a new website and am setting up internal link structure with subcategories and hoping to do so with best Seo practices in mind. When linking to a subcategory's main page, would I make the internal link www.xxx.com/fishing/ or www.xxx.com/fishing/index.html or does it matter? I'm just trying to avoid duplicate content I guess, if Google saw each page as a separate page. Any other cautions when using subdirectories in my navigation?
Technical SEO | | wplodge0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
#hashtag Anchor text within content
Hi, i have a question about anchor text within my sites content. It 'jumps' to content displayed further down the page via a side navigation at the top. These links don't take you away to any other page, instead take you further down the page to the relavent content. My question is this: I've noticed in the URL that the anchor text - #jumpnavlink is placed at the end of the pages URL like so.. www.mywebsite.com/example-page.php#jumpnavlink Is this creating a problem for duplicate content?
Technical SEO | | SeoSheikh
Is it creating a new URL for viewers to use?
Is it ok to have lots of these running throughout my sites content pages? Many thanks for any light that is shed on this one! Cheers
Alex0 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0