Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Using phrases like 'NO 1' or 'Best' int he title tag

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Using phrases like 'NO 1' or 'Best' int he title tag

    On-Page Optimization
    4
    6
    909
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Webrevolve
      Webrevolve last edited by

      Hi All,

      Quick question - is it illegal, against any rule etc  to use phrases such as

      'The No 1 rest of the title tag | Brand Name'

      on a site?

      1 Reply Last reply Reply Quote 0
      • Webrevolve
        Webrevolve @DROIDSTERS last edited by

        Yep, this would work within the travel sector - The UKs No1 Destination etc etc.

        I think it would only benefit the CTR, if the offering is indeed the best, or the client is happy to claim they are the best at what they do.

        Thanks Guys

        1 Reply Last reply Reply Quote 1
        • DROIDSTERS
          DROIDSTERS @julianhearn last edited by

          Applies to Travel for sure. Personally I think if you have the "award" or proof that you own the status as No 1 then use it. Your title tag is like your sales pitch. If you sell shit to me and you are the No 1 or the Best and don't say it, you might have missed new customer. I am more likly to click on something that claims to be No 1 or the Best, however, if I get there and it isn't true then bey bey. So I don't think it could hurt unless it's not true.

          Webrevolve 1 Reply Last reply Reply Quote 1
          • Webrevolve
            Webrevolve @julianhearn last edited by

            I was thinking more on the lines of improving CTR, as opposed to focusing blindly on a keyword stuffed title purely for the rank, like all the others in the top 5 in this niche.

            Now the sites ranking, a more prominent way of attracting / making the listing stand out is required, so looking for valid options.

            1 Reply Last reply Reply Quote 1
            • julianhearn
              julianhearn last edited by

              How many people search for "no1 android phone"? No many, so why put it in your title?

              I would do some keyword research and target those terms.

              Webrevolve DROIDSTERS 2 Replies Last reply Reply Quote 1
              • mblsolutions
                mblsolutions last edited by

                Hi Matthew

                I wouldn't have thought it would cause any problems as long as it was true.

                If you can truthfully claim to be the 'best' or 'No1' in your business market its worth double checking that there are keywords based around this for your brand/business before changing your title tag.

                Hope that helps.

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • HashtagHustler

                  Url shows up in "Inurl' but not when using time parameters

                  Hey everybody, I have been testing the Inurl: feature of Google to try and gauge how long ago Google indexed our page. SO, this brings my question. If we run inurl:https://mysite.com all of our domains show up. If we run inurl:https://mysite.com/specialpage the domain shows up as being indexed If I use the "&as_qdr=y15" string to the URL, https://mysite.com/specialpage does not show up. Does anybody have any experience with this? Also on the same note when I look at how many pages Google has indexed it is about half of the pages we see on our backend/sitemap. Any thoughts would be appreciated. TY!

                  On-Page Optimization | | HashtagHustler
                  1
                • SamCUK

                  How To Change Wordpress Category Title

                  My categories are indexed and I want to change the category page title. At present it just defaults to the category name but I want to set a different page title. For example I want the category to be 'Motor Cars' but I want the category page title to be 'Buy Motor Cars - New And Used'. How can I do this?

                  On-Page Optimization | | SamCUK
                  0
                • AxialDev

                  Using H3-4 tags in the footer or sidebars: good or not?

                  Howdy SEOmoz fans! Is it considered a good / bad / neutral practice to include H tags in the footer, as a mean to group a few links? Take http://www.seomoz.org/ for instance: - Voted Best SEO Tool 2010! = H2
                  - Looking for SEO consulting? = H3
                  - Product and Tools = H3 Company = H3 etc. I often see the same principle applied to sidebars. I feel like because they don't contribute to the actual content structure and because they are repeated from page to page, we should avoid them, but I have nothing to back my intuition. [+] Perhaps they are helpful for usability (screen readers) and thin added value (i.e. category names that carry more weight than if they weren't headers). What do you think? Thanks for your time.

                  On-Page Optimization | | AxialDev
                  1
                • kbaltzell

                  Page Title in Local SEO Title Tags?

                  Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!

                  On-Page Optimization | | kbaltzell
                  0
                • 77Agency

                  URL best practices, use folders or not ?

                  Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks

                  On-Page Optimization | | 77Agency
                  0
                • paulinap1983

                  Can I use the first sentence of my page content as a meta description tag as well?

                  I just want to copy my content on the page and use the first or as well the second sentence of the content self for my meta description tag. Is that OK? Or should the Meta description tag be different?

                  On-Page Optimization | | paulinap1983
                  0
                • lwilkins

                  Is it better to include the secondary keyword or site name in a title tag?

                  When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name

                  On-Page Optimization | | lwilkins
                  0
                • walidalsaqqaf

                  Title tag for category page

                  I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!

                  On-Page Optimization | | walidalsaqqaf
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.