Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer

-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
ALT attribute keyword on the same image but different pages
Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart
Technical SEO | | Stuart260 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Google Cache Version and Text Only Version are different
Across various websites we found Google cache version in the browser loads the full site and all content is visible. However when we try to view TEXT only version of the same page we can't see any content. Example: we have a client with JS scroller menu on the home page. Each scroller serves a separate content section on the same URL. When we copy paste some of the page content in Google, we can see that copy indexed in Google search results as well as showing in Cache version . But as soon as we go into Text Only version we cant see the same copy. We would like to know which version we should trust, Google cache version or the TEXT only version.
Technical SEO | | JamesDixon700 -
Subdomain Removal in Robots.txt with Conditional Logic??
I would like to see if there is a way to add conditional logic to the robots.txt file so that when we push from DEV to PRODUCTION and the robots.txt file is pushed, we don't have to remember to NOT push the robots.txt file OR edit it when it goes live. My specific situation is this: I have www.website.com, dev.website.com and new.website.com and somehow google has indexed the DEV.website.com and NEW.website.com and I'd like these to be removed from google's index as they are causing duplicate content. Should I: a) add 2 new GWT entries for DEV.website.com and NEW.website.com and VERIFY ownership - if I do this, then when the files are pushed to LIVE won't the files contain the VERIFY META CODE for the DEV version even though it's now LIVE? (hope that makes sense) b) write a robots.txt file that specifies "DISALLOW: DEV.website.com/" is that possible? I have only seen examples of DISALLOW with a "/" in the beginning... Hope this makes sense, can really use the help! I'm on a Windows Server 2008 box running ColdFusion websites.
Technical SEO | | ErnieB0 -
Meta tag "noindex,nofollow" by accident
Hi, 3 weeks ago I wanted to release a new website (made in WordPress), so I neatly created 301 redirects for all files and folders of my old html website and transferred the WordPress site into the index folder. Job well done I thought, but after a few days, my site suddenly disappeared from google. I read in other Q&A's that this could happen so I waited a little longer till I finally saw today that there was a meta robots added on every page with "noindex, nofollow". For some reason, the WordPress setting "I want to forbid search engines, but allow normal visitors to my website" was selected, although I never even opened that section called "Privacy". So my question is, will this have a negative impact on my pagerank afterwards? Thanks, Sven
Technical SEO | | Zitana0