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Keywords for multi service business?
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New to this so bear with,
I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer.
I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on.
My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag
ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,">
That is what i have fro Tv aerial installation,
Should i make landing pages for each phrase for each service or stick to one page?
www.redvalecommunications.co.uk is the site if you want to take a look
thanks in advance
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Hey Steve,
As Ryan mentioned the keyword meta tag is no longer used for ranking purposes. Here's a great Google Webmaster Post and video with Mat Cutts that covers this topic.
As for your keywords I would stick to 2 or 3 per page so that the page is targeted and tightly themed. If you try to optimize your pages for too many keywords the content will likely start to become diluted and less valuable from a search engines perspective. To answer your second question more directly it would be ideal to have individual pages that target a single keyword, however I would only recommend this if you have quality content to support each of the keywords. Otherwise, your pages will have a difficult time ranking.
Something to note is that a few of your keywords are multi-purpose. In other words, if you optimize one of your pages for "digital aerials stockport" you will naturally be optimizing for "aerials stockport" as this keyword is contained within "digital aerials stockport." Just something to think about
If you're looking for some tips on keyword research check out this section of the SEOmoz Beginners Guide to SEO.
Hopefully this helps - good luck!
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The keywords meta tag is deprecated and not used by any of the major search engines, so don't even worry about that.
As for a general strategy you should focus on a keyword or two for each page and optimize for that. When you link internally in your site, use the keywords your optimizing for in the anchor text. When acquiring external links try to do this as much as possible. Don't cannibalize yourself by trying to optimize for the same keyword across all your pages.
I wouldn't worry about making landing pages in order to get them ranked - thats what your main pages are for. Use landing pages to test out what converts best with A/B testing, and as end points for your PPC campaigns.
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