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        4. Precise or longer title for service page?

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        Precise or longer title for service page?

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        • sagive
          sagive last edited by

          i am a little confused as to how should i create my META TITLE and on page h1 title
          for a service page...

          Say that page offers "web marketing" service... i know or think i know that precise title ranks higher  
          on the search results but its less appealing

          Meta title example:
          web marketing | company name

          On page title:
          Web marketing

          Now, the more compelling title would be of-course longer but less focused

          1. Do you think i can test it without hurting my positions permanently?
                     i have query (i see the stats on Google webmaster tools) that 
                     i get 20,000 views monthly but only 1% clicks...

          2. how would you build a title for such a page (meta and onpage)?

          Would really appreciate your professional view

          Best regards, Sagive SEO.

          1 Reply Last reply Reply Quote 0
          • sagive
            sagive @GrowthHackingGooglesIndex last edited by

            thanks for your great advices. 😉

            1 Reply Last reply Reply Quote 0
            • sagive
              sagive @SEO5Team last edited by

              Yee... thanks for the suggestion.

              i am afraid that just optimizing a page wont get it to the top 10 - that page has about 20-30k links, it exists a while and was updated a lot.

              it was in the top 3 and dropped to 7 - even when it was in the top 3 it got 1% click... Thats why i think that percentage might even influence the position...

              There is no doubt about it - it is scary to play with it becouse it is a lucrative word.
              But.. now that it dropped i do considre it.

              catch 22 😉

              1 Reply Last reply Reply Quote 0
              • SEO5Team
                SEO5Team last edited by

                1. Where is that keyword ranking ; Top 5 or top 10. If it is ranking 9 or 10 then that partly explains why your impressions count is high yet the clicks are low and in that case changing the keyword phrase to a more call to action oriented one would not do much for improve the CTR. (although it may help a bit) . If the keyword is ranking high and is quite lucrative , i would not do a lot of testing on it. I would suggest creating another page on the site with the longer title that you want to test, optimize that page and see how it performs with the CTR.

                2. I would recommend checking the optimization elements of the page using the Moz On Page Grader.

                Cheers,

                SEO5..

                sagive 1 Reply Last reply Reply Quote 1
                • GrowthHackingGooglesIndex
                  GrowthHackingGooglesIndex last edited by

                  I like to use my keyword in url, a synonym with hi cooc and CTA in title then another synonym with high cooc in h1.  Careful with anchor text if you use keyword in url.

                  sagive 1 Reply Last reply Reply Quote 0
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