Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google's algorithm work the same in every country?
-
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries?
I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for.
The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
-
Cool question, the answer is already given and is NO. Google is rolling out the bigger algorithmic updates per region or per country. For example the first version(s) of the Panda update were only released for the regions speaking English. After that they deployed it to several european countries to see what the influence was there. In the end after a couple of months they deployed it worldwide.
I couldn't find it that fast but I thought there was also a video from Matt Cutts explaining that some elements of the algorithm only work for specific countries.
-
Also Google will test out new algorithms and then roll them out country by country.
-
No it does not, and here is one glimpse as to why:
"Google does indeed sometimes launch algorithms just for the English language but when possible, Google does try to launch them globally."
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Problem to get multilingual posts indexed on Google
Last year on June I decided to make my site multi-lingual. The domain is: https://www.dailyblogprofits.com/ The main language English and I added Portuguese and a few posts on Spanish. What happened since then? I started losing traffic from Google and posts on Portuguese are not being indexed. I use WPML plugin to make it multi-lingual and I had Yoast installed. This week I uninstalled Yoast and when I type on google "site:site:dailyblogprofits.com/pt-br" I started seeing Google indexing images, but still not the missing posts. I have around 145 posts on Portuguese, but on Search Console it show only 57 hreflang tags. Any idea what is the problem? I'm willing to pay for an SEO Expert to resolve this problem to me.
International SEO | | Cleber0090 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Targeting Countries in the Middle East
Hi guys, I have a client based in the Middle East using a generic top level domain (.com), and they want to target multiple countries in the GCC (UAE, Saudi Arabia, Kuwait, Qatar etc). I’m thinking that using the hreflang tag would be the best solution here, however the pages will mostly have the exact same content. There will only be slight changes on some pages in terms of using localised title tags [client service] followed by [targeted country], h1's and meta descriptions. Is this the correct approach? And if so should this be implemented side wide or can it be implemented on selected pages only? The site will be in English only.
International SEO | | Jbeetle0 -
Google does not index UK version of our site, and serves US version instead. Do I need to remove hreflanguage for US?
Webmaster tools indicates that only 25% of pages on our UK domain with GBP prices is indexed.
International SEO | | lcourse
We have another US domain with identical content but USD prices which is indexed fine. When I search in google for site:mydomain I see that most of my pages seem to appear, but then in the rich snippets google shows USD prices instead of the GBP prices which we publish on this page (USD price is not published on the page and I tested with an US proxy and US price is nowhere in the source code). Then I clicked on the result in google to see cached version of page and google shows me as cached version of the UK product page the US product page. I use the following hreflang code: rel="alternate" hreflang="en-US" href="https://www.domain.com/product" />
rel="alternate" hreflang="en-GB" href="https://www.domain.co.uk/product" /> canonical of UK page is correctly referring to UK page. Any ideas? Do I need to remove the hreflang for en-US to get the UK domain properly indexed in google?0 -
Sub-domains or sub-directories for country-specific versions of the site?
What approach do you think would be better from an SEO perspective when creating country-targeted versions for an eCommerce site (all in the same language with slight regional changes) - sub-domains or sub-directories? Is any of the approaches more cost effective, web development-wise? I know this topic's been under much debate and I would really like to hear your opinion. Many thanks!
International SEO | | ramarketing0 -
How to rank in Google for a specific country?
Hi, I've a relative good ranking for a specific keyword in google.com (english queries (hl=en)), but searching for the same keyword in google.com.br (Brazilian Portuguese (hl=pt-BR)), my rank for that keyword is far worst. The question is: I need to do something specific to rank in google.com.br (hl=pt-BR)? I'm doing the regular link building. Creating some blogs, blogging for 10 days before droping my links, and creating link wheels the same way. The blogs I create to make links are written in Brazilian Portuguese, also, the blog that I'm trying to rank higher, is also written in Brazilian Portuguese. Sorry for the english, it's not my native language. Thanks
International SEO | | izaiasalmeida0 -
Pop-up to select country. Any negative SEO effect?
Hi there! We have similar websites in different countries (it's an ecommerce site). Some times, those websites share the same language and, for example, people from Mexico end up in a page from our website in Argentina. Therefore they see our products in their language buy in a foreign currency. We would like to show them a pop-up (like a shadowbox) depending on their IP to allow them to go to their local website. There wouldn't be any redirect. Would that affect our rankings in any way? Would Googlebots see that as well? Thanks!
International SEO | | jorgediaz0 -
Targeting Different Countries... One Site or Separate?
I have a client who has 3 ecommerce sites. They are somewhat differentiated but for the most part sell the same stuff. Luckily 2 of them are quite authoritative, old and rank reasonably well. Most of the visitors and sales come from the US. He wants to start targeting Europe, Mexico and Canada. What are your suggestions for doing this? Are we better targeting on the main domains? Not really sure how to do that? Should we use a subdomain and a new store front for each geo? Should we use a .co.uk .co.mx and .co.ca each with a unique storefront? It looks like we are moving to a Magento platform so setting up multiple storefronts on a single database is not a big issue. Anyone have any experience with this?
International SEO | | BlinkWeb0