Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I NOFOLLOW my "Add To Cart" buttons?
-
Hello and Merry Christmass
Should I NOFOLLOW my "Add To Cart" buttons?
My e-commerce site has hundreds of products. Content wise, there is no real value to the reader on that page (besides for some testimonials and "why here" sentences). So it is not a page you'd want / expect to find in the SERPs.
Also, with hundreds of links pointing to this page it would be "stronger" than other important pages which doesn't make sense.
Last but not least, if I have limited time that the bots are on my site, why keep sending them to a non important page.
This is why I am leaning to nofollowing the "add to cart" buttons and looking for reinforcements.
Thanks
-
I would definitely recommend to keep your shopping cart out of the SERPs. I would not recommend to use nofollow to try to achieve this goal. In a recent video Google's head of webspam, Matt Cutts, explains why using nofollow only really works for external links. It is probably best to no-index shopping cart page your in robot.txt or in the HTML of the page itself.
-
I run my buttons through forms. Thus no links and no "product pages" generated by the shopping cart.
This enables me to produce most of my sales from minor category pages with multiple products or multiple varieties of single products. I believe that these single pages compete better in the search engines that four or more separate pages. I also believe that they result in more items being added to the cart - because the customer sees the variety.
Eliminating all of those product pages gives me a much smaller and more compact site that I believe competes better in the SERPs. It also enables me to produce custom product pages that are not possible through the cart's product page template. They can be optimized like finely crafted arrows instead of being made by a cookie cutter program.
If you don't know how to produce form code, ask your cart provider for help. My code looks something like this.
<form action="https://secure.example.com/cgi-bin/addtocart?MERCHANTID=EGOL&ADD=id-tool-225" method="post"><input type="<a class="attribute-value">image</a>" src="/add-to-cart.gif" width="<a class="attribute-value">105</a>" height="<a class="attribute-value">35</a>" border="<a class="attribute-value">0</a>" align="<a class="attribute-value">middle</a>"></form>
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Is Chamber of Commerce membership a "paid" link, breaking Google's rules?
Hi guys, This drives me nuts. I hear all the time that any time value is exchanged for a link that it technically violates Google's guidelines. What about real organizations, chambers of commerce, trade groups, etc. that you are a part of that have online directories with DO-follow links. On one hand people will say these are great links with real value outside of search and great for local SEO..and on the other hand some hardliners are saying that these technically should be no-follow. Thoughts???
Intermediate & Advanced SEO | | RickyShockley0 -
Internal Links - Dofollow or Nofollow and why?
Hey there Mozzers, I am a question about internal links. If I am writing a article about something and want to link to another one of my articles inside my blog, do i have to make that link nofollow or dofollow? If possible tell me why also. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Should pages with rel="canonical" be put in a sitemap?
I am working on an ecommerce site and I am going to add different views to the category pages. The views will all have different urls so I would like to add the rel="canonical" tag to them. Should I still add these pages to the sitemap?
Intermediate & Advanced SEO | | EcommerceSite0 -
Pipe ("|") in my website's title is being replaced with ":" in Google results
Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
Intermediate & Advanced SEO | | Kadel
It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
(Screenshot: http://i.imgur.com/2f80EEY.gif)
When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
(note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
(Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
Kadel0 -
Is it better "nofollow" or "follow" links to external social pages?
Hello, I have four outbound links from my site home page taking users to join us on our social Network pages (Twitter, FB, YT and Google+). if you look at my site home page, you can find those 4 links as 4 large buttons on the right column of the page: http://www.virtualsheetmusic.com/ Here is my question: do you think it is better for me to add the rel="nofollow" directive to those 4 links or allow Google to follow? From a PR prospective, I am sure that would be better to apply the nofollow tag, but I would like Google to understand that we have a presence on those 4 social channels and to make clearly a correlation between our official website and our official social channels (and then to let Google understand that our social channels are legitimate and related to us), but I am afraid the nofollow directive could prevent that. What's the best move in this case? What do you suggest to do? Maybe the nofollow is irrelevant to allow Google to correlate our website to our legitimate social channels, but I am not sure about that. Any suggestions are very welcome. Thank you in advance!
Intermediate & Advanced SEO | | fablau9 -
Removing Dynamic "noindex" URL's from Index
6 months ago my clients site was overhauled and the user generated searches had an index tag on them. I switched that to noindex but didn't get it fast enough to avoid being 100's of pages indexed in Google. It's been months since switching to the noindex tag and the pages are still indexed. What would you recommend? Google crawls my site daily - but never the pages that I want removed from the index. I am trying to avoid submitting hundreds of these dynamic URL's to the removal tool in webmaster tools. Suggestions?
Intermediate & Advanced SEO | | BeTheBoss0 -
How Google treat internal links with rel="nofollow"?
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
Intermediate & Advanced SEO | | CommercePundit
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"? A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?0