Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
-
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo.
So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
-
I took a look at your site and your wording is slightly deceiving. You're not using alt img text. Your're using text inside of an <a>tag (aka a link) and then using css to overlay your logo. To use alt img text the image would have to be coded with an tag into your html, which it looks like it is but is currently commented out and not showing.</a>
<a>Either way you look at it, at least in my opinion, your h1 should never be the same on every single page. There should be one on each page and it should be unique to that page. The h1 is supposed to be the main heading/title of the page and essentially you're telling google that the main title of every single page on your website is your brand name, which is incorrect.
I'm not saying that leaving the brand name tied to your logo is wrong, but I don't think that it should be in a sitewide h1 tag.</a>
-
Hey Steven,
My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".
If you make your alt text descriptive, it will still have value.
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google look at H3 tags?
I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2. I haven't found much online to back this up or discredit it; thought I'd ask the Moz community!
Technical SEO | | LivDetrick5 -
Do URLs with canonical tags get indexed by Google?
Hi, we re-branded and launched a new website in February 2016. In June we saw a steep drop in the number of URLs indexed, and there have continued to be smaller dips since. We started an account with Moz and found several thousand high priority crawl errors for duplicate pages and have since fixed those with canonical tags. However, we are still seeing the number of URLs indexed drop. Do URLs with canonical tags get indexed by Google? I can't seem to find a definitive answer on this. A good portion of our URLs have canonical tags because they are just events with different dates, but otherwise the content of the page is the same.
Technical SEO | | zasite0 -
Hreflang tags with link to redirect loop
Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel
Technical SEO | | DanielKiely60 -
Hiding h1 tags in Magento
Hi Moz Community, I know that hiding h1 tags isn't a good practice for SEO and google, but we have banners that look much nicer than the stock text Magento uses for its titles. The banners have the same text and the h1 is in the source code, just not visible on front end. The option Magento gives is "hide title on the page." So I'm not sure if this is actually the bad way to hide it or if it's fine for search engines. Thanks,
Technical SEO | | IceIcebaby
-Reed0 -
Custom hreflang tags in WP & using with Yoast
Hi My clients dev has added custom fields for adding hreflang tags to head of pages such as: "Rel Type", "The URL", and "Language Code" Am i right in thinking that until a different language/country version of the site is created these can remain empty or should they still be populated once added say with some sort of global reference or best left blank since will leave the head content global by default ? Also how important is it to add charset to the language code ? since seems optional ? Also this set up is on WP multi-site with Yoast and devs asked me the below: _One thing to note is that Yoast generates its own "canonical" tags - so if _
Technical SEO | | Dan-Lawrence
_you are going to use hreflang tags and canonical tags then you don't need to _
_add a canonical using the custom fields I have set up - Yoast has that _
sorted. _But if you are going down the route of NOT having any canonical tags - and _
_using a x-defult for the hreflang tags, I will need to try and suppress the _
_Yoast canonical tag so you can do this. Much depends on your approach and _
what you think is best. So how do i know if using canonicals or x-default, i take it best simplest to leverage Yoast and hence not add canonicals to custom fields ? Isnt x-default just for indicating language selectors/redirector not specific to 1 region? So long as havnt got those then good to proceed with Yoasts generated canonicals ? Cheers dan0 -
Auto generated meta description tag in Drupal
Was having issues on Drupal not autogenerating a meta description tag, but I think I have figured it out. Just to verify, would this piece of code be the meta description tag (reason I ask is b/c it looks a little different than the usual tag I have seen):
Technical SEO | | kevgrand0 -
Does anchor text penalty apply to internal links?
We already know that over optimsied anchor text for external will cause a penalty. But what about internal links? All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text. Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty? Here is an example: http://www.designquotes.com.au/business-blog/four-ways-to-enhance-your-e-commerce-site-for-busy-shoppers/ This links to http://www.designquotes.com.au/web-design-quotes Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
Technical SEO | | designquotes0 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1