Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
-
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on :
- a) A sites seo ranking
- b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.)
This is the sort of change i would be thinking of making :
changed to
 -
Agree with Ryan - if you want to make changes - better make the image name a descriptive one.
Also, take care if you get search traffic from image search - changing the name of your images could cause a big negative impact on your traffic. In my experience the image index is updated slower than the normal index - so if 2554.jpg is indexed and you change it to 6842.jpg or even better red-ford-truck.jpg the image in the result will return a 404 and be replaced by the same image from another site (if it's a stock photo) or dropped from the results. Better to keep the old image in the initial location until the index is updated
rgds
Dirk
-
When I write an article the images always have file names that match the content of the image and an important keyword of the article. The alt attributes are more detailed because they provide information to screen readers.
I believe that the names of your image files and the alt attributes are small optimization elements that will help rank a page. It might be enough to move you up a position or two if you are deep in the SERPs, but if you are in a battle for the top three for a competitive term then authority is going to be far more important than the sum of the small optimization elements.
-
Why not change the file name to 'red-for-truck.jpg'? That would probably have a more positive effect. Much of what dictates image optimization is the same as on page factors, as described here: http://a-moz.groupbuyseo.org/blog/is-optimizing-photos-more-important-than-you-think. (On page factors: http://a-moz.groupbuyseo.org/learn/seo/on-page-factors) Plus Google has its own guide for image sitemaps here: https://support.google.com/webmasters/answer/178636. Cheers!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - ranking the same page for multiple locations
Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!
Intermediate & Advanced SEO | | HomeVaultPM0 -
Why are my site images hosted by secureservercdn.net?
All of my image links are hosted on secureservercdn.net. for example, if i go to a webpage, mydomain.com/blog/blog-post and right click any image with a "copy image address" the images are all linking to secureservercdn.net/blablabla rather than mydomain.com/wp-uploads/blalblabla. this cannot be good for SEO. Any ideas why this would be? My site is hosted through GoDaddy, is it on their end? Thanks, Ryan
Intermediate & Advanced SEO | | RyanMeighan0 -
Will changing category URLs on site hurt SEO?
Hi Moz Community, We're looking to replace some URLs on our Wordpress site and I want to make sure we won't hurt our SEO with the changes. The site is lushpalm.com When we originally launched our site we created pages (which are linked to in our main menu) to essentially display our categories. We did this as a workaround because we didn’t like the URL to have the word “category” in it. Now we would like to make some changes and we want to make sure we’re not going to hurt our SEO in any way by accidentally duplicating content or otherwise. We want to fix our structure and now link to our category pages from our main menu, BUT we want to change the URL of the category page so that it doesn’t have “category” in it, essentially renaming it the name of the page currently linked to in our main menu. So basically, the category lushpalm.com/category/surf-trips, would be renamed with the URL lushpalm.com/surf-trips and the current page that is at lushpalm.com/surf-trips would be therefore replaced. My questions are: If we did this, would that mean that the previous “lushpalm.com/category/surf-trips” would cease to exist? Or is there some imprint of that out on the web? And if it is then would it re-direct to the new page? Would replacing the current page URL with a category hurt our current SEO in any way? Would this change cause any duplicate pages somehow? Thanks so much for your help!
Intermediate & Advanced SEO | | TaraLP1 -
Domain name suffix impact on SEO
Hello there, We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view. We were thinking about going for a domain which ends in .london as oppose to .com We are based in London and sell world wide via our website. We are suggesting www.domain.london as oppose to www.domain.com I would appreciate your views... Thanks
Intermediate & Advanced SEO | | roberthseo0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Is it allowed to have different alt on same image on different pages?
Hi, I have images that match several different keywords and I wondered if I can give them different alts based on the page that they are displayed or will Google be angry with me? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0