Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can we create regional pages on Facebook?
-
Hi,
Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept.
Regards
-
Actually you may think in building a Global page on Facebook. As you can read in the page I linked, with Global Pages:
Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
The problem is that the requirement really are for strong global brands, as you can see in detail in this post.
Honestly, I looked a lot into the Facebook Business pages and I was not able to see an explicit link for creating a global page. So, I consider right what some experts say that you have to contact Facebook directly via email.
However, if your brand is global, but not with such a big budget so to afford a Global Brand Page, then the only solution is creating as many regional Brand pages as you need.
This is very easy. Just create a page normally, but then indicate in the creation process the region your Page targets for each regional pages.
-
Hi Shailendra
What you are referencing seems to be Global brands on Facebook. This was something that had quite a bit of chatter in 2012. This doesn't appear to be something that Facebook is focusing on at the moment, but there are things you can do.
What you're going to want to do:
-
Go to Create a Page in Facebook
-
Select the type of page you want to create
-
Select your category and name
-
Fill out your information
-
Under "4 Preferred Page Audience" you will be able to pick your audience based on...
-
Location
-
Age
-
Interests
-
etc.
Now, if you have multiple regions you work in, it may be in your best interest to create a couple pages with information specific to that region - products, contact information, location, staff, website (if that's the case), etc.
Might I suggest you also look into Advertising on Facebook as well. This gives you the ability to target specific people on Facebook through a paid medium, like demographics, behavior, connections, or of course, location! Read more here.
Hopefully this helps you - let me know if you have any more questions or comments! Good luck!
-
-
Thanks linklater! Can you please guide me how to implement it?
-
Yes, it is still possible. I see this features utilized by a number of brands in my vertical.
The redirect is automatic, based on location, and underneath the brand name and segment there's a link with the wording "Redirected from [main_page_name]".
The Like count is shared, and if a user mouses over the "redirected from..." link text they see a pop-up with the header of the primary page.
Definitely do-able, and I would say increasingly popular for major brands with a strong international presence.
Cheers!
-
Thanks for the reply Houses! Probably I framed the question incorrectly.
Please visit http://www.adweek.com/socialtimes/facebook-testing-globalregional-fan-pages-that-share-a-single-like-count/279822 page. It dates backs to 2012 but i want to know if something similar is still possible.
Regards
-
Hi,
It makes sense to have a Facebook page for every country you operate in because you can then talk in the right language to your fans and post content that would be of regional interest to them.
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Page - About/Description/General About/Mission - Questions
Hi, Im just setting up a FB fan page for a client How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously. How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ? I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ? The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
How do I remove 11,000 spam facebook page likes received overnight complete with negative ratings/reviews?
My page has 11,000 spammed page likes. Only 250 are legitimate. These spammers are leaving 1 star ratings. Facebook is limiting the number of likes I can delete. I can report some fake ratings as spam but, again, facebook is limiting what I see. Any suggestions on how to proceed? Update: I found a work around for the negative ratings/reviews. I can change the category of my page to "other community" to remove the rating system from the page https://www.facebook.com/changeratings/posts/445471405558046. That still leaves me with 11,000 illegitimate likes that are stealing away from my 250 legitimate fans from seeing our posts. Should I start over?
Social Media | | jstallings0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Does social bookmarking still work? If so can anyone recommend a tool
Hello everything, I'm trying to find a tool I can use for my domain : www.van-plus.com to get it socially bookmarked? Can anyone recommend anything? Thanks in advance!
Social Media | | vanplus0 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0