Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. "Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    "Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console

    Intermediate & Advanced SEO
    3
    5
    1714
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vivekrathore
      vivekrathore last edited by

      Hi,

      "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue.

      Thanks & Regards

      1 Reply Last reply Reply Quote 0
      • Tom-Anthony
        Tom-Anthony @UmarKhan last edited by

        It seems like the issue is a bug in the way Google handle data from your site ('null' being computer speak for 'empty', and often appearing after buggy handling of data). However, it seems that the indication from Umar is correct, and that this buggy data handling is likely prompted by crawling issue so that is the best place to start.

        1 Reply Last reply Reply Quote 0
        • UmarKhan
          UmarKhan @vivekrathore last edited by

          Hey Anirban,

          There was some DNS and server problems that causing the crawling issues. Have you checked your crawl report in Search Console?

          1 Reply Last reply Reply Quote 0
          • vivekrathore
            vivekrathore last edited by

            Hi Umar,

            Thanks for a quick reply. Could you kindly brief - what kind of crawling issues were those. Any suggestions - from where should we start and what should we look at to solve this.

            Regards,

            UmarKhan 1 Reply Last reply Reply Quote 0
            • UmarKhan
              UmarKhan last edited by

              Hey,

              Yes I did face this issue sometimes ago and figured it out it was due to crawling issues. We solved all of them and resubmitted the sitemap and it's started showing up the data after a day or two.

              By the way, SEMRush could help you with organic ranked keywords data of yours. (A temporarily solution till you resolve this)

              Hope this helps!

              Umar

              Tom-Anthony 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • lcourse

                How long after https migration that google shows in search console new sitemap being indexed?

                We migrated 4 days ago to https and followed best practices..
                In search console now still 80% of our sitemaps appear as "pending" and among those sitemaps that were processed only less than 1% of submitted pages appear as indexed? Is this normal ?
                How long does it take for google to index pages from sitemap? 
                Before https migration nearly all our pages were indexed and I see in the crawler stats that google has crawled a number of pages each day after migration that corresponds to number of submitted pages in sitemap. Sitemap and crawler stats show no errors.

                Intermediate & Advanced SEO | | lcourse
                0
              • SilverStar1

                Using hreflang="en" instead of hreflang="en-gb"

                Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,

                Intermediate & Advanced SEO | | SilverStar1
                1
              • vivekrathore

                Google indexing pages from chrome history ?

                We have pages that are not linked from site yet they are indexed in Google. It could be possible if Google got these pages from browser. Does Google takes data from chrome?

                Intermediate & Advanced SEO | | vivekrathore
                0
              • friendoffood

                Pages are Indexed but not Cached by Google. Why?

                Here's an example: I get a 404 error for this: http://webcache.googleusercontent.com/search?q=cache:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all But a search for qjamba restaurant coupons gives a clear result as does this: site:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all What is going on?  How can this page be indexed but not in the Google cache? I should make clear that the page is not showing up with any kind of error in webmaster tools, and Google has been crawling pages just fine.  This particular page was fetched by Google yesterday with no problems, and even crawled again twice today by Google  Yet, no cache.

                Intermediate & Advanced SEO | | friendoffood
                2
              • danatanseo

                How is Google crawling and indexing this directory listing?

                We have three Directory Listing pages that are being indexed by Google: http://www.ccisolutions.com/StoreFront/jsp/ http://www.ccisolutions.com/StoreFront/jsp/html/ http://www.ccisolutions.com/StoreFront/jsp/pdf/ How and why is Googlebot crawling and indexing these pages? Nothing else links to them (although the /jsp.html/ and /jsp/pdf/ both link back to /jsp/). They aren't disallowed in our robots.txt file and I understand that this could be why. If we add them to our robots.txt file and disallow, will this prevent Googlebot from crawling and indexing those Directory Listing pages without prohibiting them from crawling and indexing the content that resides there which is used to populate pages on our site? Having these pages indexed in Google is causing a myriad of issues, not the least of which is duplicate content. For example, this file <tt>CCI-SALES-STAFF.HTML</tt> (which appears on this Directory Listing referenced above - http://www.ccisolutions.com/StoreFront/jsp/html/) clicks through to this Web page: http://www.ccisolutions.com/StoreFront/jsp/html/CCI-SALES-STAFF.HTML This page is indexed in Google and we don't want it to be. But so is the actual page where we intended the content contained in that file to display: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff As you can see, this results in duplicate content problems. Is there a way to disallow Googlebot from crawling that Directory Listing page, and, provided that we have this URL in our sitemap: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff, solve the duplicate content issue as a result? For example: Disallow: /StoreFront/jsp/ Disallow: /StoreFront/jsp/html/ Disallow: /StoreFront/jsp/pdf/ Can we do this without risking blocking Googlebot from content we do want crawled and indexed? Many thanks in advance for any and all help on this one!

                Intermediate & Advanced SEO | | danatanseo
                0
              • x2264983x

                Google places keyword variations

                Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
                Chicago Caterers (not ranked in google places)
                Chicago Catering (not ranked in google places)
                Chicago Catering Company (not ranked in google places)
                Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!

                Intermediate & Advanced SEO | | x2264983x
                0
              • James77

                Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

                I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
                /aclk   - No cd value
                /search - No cd value
                /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

                Intermediate & Advanced SEO | | James77
                0
              • CommercePundit

                How Google treat internal links with rel="nofollow"?

                Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
                _
                (Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"?  A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?

                Intermediate & Advanced SEO | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.