Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where does Movie Theater schema markup code live?
-
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions
- Generally, how do I accomplish this?
- Does the schema code get implemented on the third party ticket purchasing site or on my site?
- How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website?
-
I'm not sure about the 3rd request but for the first one I would suggest you implement the schema via a json script on the pages that has the information about what is showing. The json for each movie would look something like:
from: https://schema.org/MovieTheater
I would also suggest using this testing tool to check if what you implemented is working: https://search.google.com/structured-data/testing-tool
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
404 or 410 status code after deleting a real estate listing
Hi there, We manage a website which generates an overview and detailpages of listings for several real estate agents. When these listings have been sold, they are removed from the overview and pages. These listings appear as not found in the crawl error overview in Google Search Console. These pages appear as 404's, would changing this to 410's solve this problem? And if not, what fix could take care of this problem?
Intermediate & Advanced SEO | | MartijntenCaat0 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
SameAs Markup for Google Knowledge Graph
I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph. For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? ** I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords? I appreciate any advice. Thanks.
Intermediate & Advanced SEO | | TMI.com1 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
A few questions on Google's Structured Data Markup Helper...
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!
Intermediate & Advanced SEO | | howlusa0