Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to get sitelinks in organic SERPs?
-
When searching for "Madrid hotels" in google I see that the top organic search results have one row of sitelinks.
What can I do that also my site shows sitelinks if I am among the top organic search results?
Anything onpage that I can do to increase probability that google will show sitelinks?Strangely the text which shows as sitelink for SERPs from booking.com and tripadvisor does actually for most of the sitelinks not appear on the landing page (I also checked the source code).
-
Thanks a lot Serge!
-
Hi there,
Great question.
The short answer:
- You can't control whether or not Google shows sitelinks for your site.
- If Google decides to show sitelinks for your site, you can't control which ones they show.
- The best you can do is optimize your site hierarchy, internal links, and on-page elements as best as possible to make it clear (and simple) for Google to crawl and understand seperate sections of your site.
Google used to have a "sitelink demotion" tool that let you submit links you wanted removed from sitelinks that were showing up for your domain. Google got rid of that function earlier this year. Either way, it was the opposite of what you are trying to achieve (get sitelinks showing for your domain).
Google's recommendation is to "...make sure you use anchor text and alt text that's informative, compact, and avoids repetition."
In other words, make sure your site has a clear hierarchy, that internal links are pointing to important sections of the site, that anchor text is descriptive, that pages are optimized clearly, and of course that your site being crawled accurately.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get back links with higher rank ?
Hi All , These days I am finding new ways of creating back links. Could any one tell me how to get backlinks with higher DA ?
Intermediate & Advanced SEO | | mozentution2 -
Image Audit: Getting a list of *ALL* Images on a Site?
Hello! We are doing an image optimization audit, and are therefore trying to find a way to get a list of all images on a site. Screaming Frog seems like a great place to start (as per this helpful article: https://a-moz.groupbuyseo.org/ugc/how-to-perform-an-image-optimization-audit), but unfortunately, it doesn't include images in CSS. 😞 Does the community have any ideas for how we try to otherwise get list of images? Thanks in advance for any tips/advice.
Intermediate & Advanced SEO | | mirabile0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Why do I get India, Pakistan, Turkey traffic mostly?
Hi there, I've been wondering. Why do I get most of the traffic from these countries? My sites are english, I host in USA. I don't target a thing for those countries traffic, yet I get huge amounts of traffic from these countries. Any ideas?
Intermediate & Advanced SEO | | melbog0 -
Getting a Sitemap for a Subdomain into Webmaster Tools
We have a subdomain that is a Wordpress blog, and it takes days, sometimes weeks for most posts to be indexed. We are using the Yoast plugin for SEO, which creates the sitemap.xml file. The problem is that the sitemap.xml file is located at blog.gallerydirect.com/sitemap.xml, and Webmaster Tools will only allow the insertion of the sitemap as a directory under the gallerydirect.com account. Right now, we have the sitemap listed in the robots.txt file, but I really don't know if Google is finding and parsing the sitemap. As far as I can tell, I have three options, and I'd like to get thoughts on which of the three options is the best choice (that is, unless there's an option I haven't thought of): 1. Create a separate Webmaster Tools account for the blog 2. Copy the blog's sitemap.xml file from blog.gallerydirect.com/sitemap.xml to the main web server and list it as something like gallerydirect.com/blogsitemap.xml, then notify Webmaster Tools of the new sitemap on the galllerydirect.com account 3. Do an .htaccess redirect on the blog server, such as RewriteRule ^sitemap.xml http://gallerydirect.com/blogsitemap_index.xml Then notify Webmaster Tools of the new blog sitemap in the gallerydirect.com account. Suggestions on what would be the best approach to be sure that Google is finding and indexing the blog ASAP?
Intermediate & Advanced SEO | | sbaylor0 -
Why would sitelinks disappear
For over the past month my site has received sitelinks from Google and they have been really helping out. All of a sudden this morning they are gone. We 301'ed and redirected (WBT) another one of our other sites to this one on monday. Could it be Google is just trying to figure out what we are doing? Has anyone else seen sitelinks come and go on their site without any other redirects? I am assuming it is because of my sites combining but wanted to hear if anyone else saw sitelinks come and go on their own. Thanks
Intermediate & Advanced SEO | | GeorgeLaRochelle0 -
How to clean up a SERP?
I have a new customer and he wants me to clear up the SERP for his branded keyword, the SERP currently has his site and two other sites related to him under his result... Under that is bad reviews and old reports. My client does own the top spot (#1) for his branded name. My client has a: linkedin facebook twitter myspace I was thinking to push all these to the first page, this will clear up some of those bad reviews. What are your thoughts? Have any of you ever had this type of case? I need to get 6 different sites to all rank for the same exact key term, however I have the top spot to link from...
Intermediate & Advanced SEO | | SEODinosaur0