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Best SEO Strategy for Badges & Awards.
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Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
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Always is pleasure to help : )
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Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
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According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
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