SEO Best Practice for Managing a Businesses NAP with Multiple Addresses

[jasongmcmahon]

I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?

So far I've read that its best:

• to get 3 GMB account to
• point to 3 location pages
• & use a local phone number as opposed to a 1300 number.
• Display all 3 locations in the footer, run of site

[MiriamEllis]

My pleasure, Joe!

[jasongmcmahon]

Thanks Miriam!

[MiriamEllis]

Hi Joe!

Yes, you want a single website for the company, with 3 good landing pages on it (one for each of your locations). With just 3 locations, you could put all 3 in the footer, if you like, but it's likely not necessary to do so.

And, if these are physical, staffed locations and the company meets face-to-face with its customers and you have a unique phone number for each branch, it is eligible for 3 GMB listings.

You can then either link all 3 branches' listings to the homepage (which some argue is better for rankings) or, link each to its own landing page (which I much prefer as it offers a much better opportunity of converting the customer with content that's been created just for them). But, it's up to you which you prefer as Google doesn't insist on one path or the other.

Just be sure your locations meet the specifications of Google's guidelines and you should be good to go.