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How Much Domain Age Matter In Ranking?
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I am very confused about domain age. I read many articles about domain age, some experts say domain age does matter in ranking and some experts say it doesn't matter in the ranking. Kindly guide me about domain age.
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The age of your domain impacts how well you rank in the SERPs is an SEO myth. John Mueller and Matt Cutts have said the below:
• Domain Age is not a ranking factor.
• New domains may be dampened for a few months to help fight spam.
• Old domains may positively correlate to better rankings due to other factors.
Source(s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. 15, 2016). -
Some month or year before domain age metter in ranking but now a days its not metter only quality metter which visitor like.
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It is a factor. In general, It is easier to rank for a keyword on an older domain name than a newer domain name if all things being equal. However, great content and the ability to generate inbound links and etc will win in the long run. Remember, Google's focus is show the most relevant results to the user. A factor of this may take in account that if a website is brand new (a month or so) it may not be as "credible" as a site that has been for a few years. Take a look what Matt Cutts says from awhile ago (should still be applicable).
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