Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Large Competitor closed, how to capitalize in search. Any ideas?
-
Hey Mozzers,
One of our biggest competitors closed down on January 1st, 2020 in several US cities. They did stay open in some areas just FYI. The competitor's website is www.execucar.com. This is a very large company that has a presence in almost all US major airports. It's a private car service just like Uber but for wealthy individuals.
For example. when you search " lax car service" they are #3 on Google or "car service to lax" they're #2 still.
What can we do to get more of their traffic and actual business? Has anyone done something like this before or knows quick and easy tactics to get their clients? We have a local landing page: https://dcacar.com/lax-car-service that ranks 9 through 11 for those same keywords.
Thanks for your thoughts and time.
Davit
-
Hi Miriam,
Hope you're doing well. Thanks for always answering my questions.
Yes, they closed at LAX Los Angeles and many other US cities as well. But they still rank for that location and rank very well. It has been almost 2 months since they stopped their operation at LAX. And to answer your 2nd question yes, we do serve LAX we're not ranking as well as we would like but I was hoping to try to capitalize on this opportunity.
One thing to mention that is important is this. Their website does not mention that they no longer serve these locations, in fact their city page still lists these pages as being served. But if you try to get a quote online or even call the phone number you will get a response that we no longer serve this location.
The company was sold to a venture capital firm which decided to close some of the unprofitable cities. I reached out to the venture firm to see if it possible to buy their local phone number, customer email list etc but they are not interested in selling those. So I was wondering what else can I do to get their customers. They have been in business for almost 20 years and they do have a large number of customer lists etc.
-
Hi Davit!
Some questions:
Are you saying that this business closed its location that services LAX, but they are still ranking for it?
Or, are you saying they still have a location open there?
Do you serve LAX?
Please, let me know. Thanks!
-
Same happened with https://www.devicesprice.com/ I have hired to worker who help me in case but I am also wondering to get good idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why differents browsers return different search results?
Hi everyone, I don't understand the reason why if I delete cookies, chronology, set anonymous way surfing in Chorme and Safari, I have different results on Google. I tried it from the same pc and at the same time. Searching in google the query "vangogh" the internet site "www.vangogh-creative.it" is shown in the first page in Chrome but not in Safari. I asked in Google webmaster forum, but nobody seems to know the reason of this behavior. Can anyone help me? Thanks in advance. Massimiliano
Intermediate & Advanced SEO | | vanGoGh-creative0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
Will multiple domains from the same company rank for the same keyword search?
I'm trying to convince people that we need good marketing reasons for starting multiple domains, as it will be more difficult to rank multiple sites. Does anyone know if Google actively discourages multiple domains from the same company appearing in the search results for the same keyword? We are creating a separate content website which is related to an existing company website. Would you agree that is best to have these sites on one domain with the content site on a sub-domain perhaps? I'm worried about duplication of effort and cross-keyword targeting in particular. These sites would not have duplicate content.
Intermediate & Advanced SEO | | RG_SEO0 -
Whats the best way to remove search indexed pages on magento?
A new client ( aqmp.com.br/ )call me yestarday and she told me since they moved on magento they droped down more than US$ 20.000 in sales revenue ( monthly)... I´ve just checked the webmaster tool and I´ve just discovered the number of crawled pages went from 3.260 to 75.000 since magento started... magento is creating lots of pages with queries like search and filters. Example: http://aqmp.com.br/acessorios/lencos.html http://aqmp.com.br/acessorios/lencos.html?mode=grid http://aqmp.com.br/acessorios/lencos.html?dir=desc&order=name Add a instruction on robots.txt is the best way to remove unnecessary pages of the search engine?
Intermediate & Advanced SEO | | SeoMartin10 -
How Do I Generate a Sitemap for a Large Wordpress Site?
Hello Everyone! I am working with a Wordpress site that is in Google news (i.e. everyday we have about 30 new URLs to add to our sitemap) The site has years of articles, resulting in about 200,000 pages on the site. Our strategy so far has been use a sitemap plugin that only generates the last few months of posts, however we want to improve our SEO and submit all the URLs in our site to search engines. The issue is the plugins we've looked at generate the sitemap on-the-fly. i.e. when you request the sitemap, the plugin then dynamically generates the sitemap. Our site is so large that even a single request for our sitemap.xml ties up tons of server resources and takes an extremely long time to generate the sitemap (if the page doesn't time out in the process). Does anyone have a solution? Thanks, Aaron
Intermediate & Advanced SEO | | alloydigital0 -
XML Sitemap Index Percentage (Large Sites)
Hi all I'm wanting to find out from those who have experience dealing with large sites (10s/100s of millions of pages). What's a typical (or highest) percentage of indexed pages vs. submitted pages you've seen? This information can be found in webmaster tools where Google shows you the pages submitted & indexed for each of your sitemap. I'm trying to figure out whether, The average index % out there There is a ceiling (i.e. will never reach 100%) It's possible to improve the indexing percentage further Just to give you some background, sitemap index files (according to schema.org) have been implemented to improve crawl efficiency and I'm wanting to find out other ways to improve this further. I've been thinking about looking at the URL parameters to exclude as there are hundreds (e-commerce site) to help Google improve crawl efficiency and utilise the daily crawl quote more effectively to discover pages that have not been discovered yet. However, I'm not sure yet whether this is the best path to take or I'm just flogging a dead horse if there is such a ceiling or if I'm already at the average ballpark for large sites. Any suggestions/insights would be appreciated. Thanks.
Intermediate & Advanced SEO | | danng0 -
Can a competitor close your business on Google Places?
One of my listings says it has been closed and the business is not closed. On Google + / Google places there is a field that allows users to check that claims the business is closed. Can they actually close it? Your Google Places listing has been updated Dear Google Places user, Google has updated your listing data on our consumer properties such as Google and Google Maps to more accurately reflect the latest information we have about your business. We use many sources to determine the accuracy of our listing data and to provide the best possible experience for business owners and consumers who use Google and Google Maps to find local information. Based on our sources, the following listing has been marked as closed: Company info... If you disagree with the changes we have made, please visit your Place Page to edit your listing. Note that if you are an AdWords or Boost customer, your ads will be unaffected by this change and will continue to display the listing information you have provided in Google Places. To manage your online advertisements, please sign into Google Places or Google AdWords. For more information about updates to claimed listings, please visit:http://www.google.com/support/places/bin/answer.py?hl=en&answer=1318197 Sincerely,
Intermediate & Advanced SEO | | SEODinosaur
The Google Places Team |0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1