Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I move my blog from subdomain to subdirectory?
-
Hi there,
We have a pretty strong organic presence on our consumer facing blog. Around 5.7 million organic clicks Year to Date. It's currently housed in Wordpress on a subdomain.
Our team is considering migrating our blog from Wordpress to Sitecore, where our parent organization resides. With that consideration, we're trying to determine if we should preserve the subdomain or move to a subdirectory of the parent brand. Moving to the parent brand would also result in a loss of our custom global nav - we would inherit the global nav of the parent website.
We're not concerned about traffic loss risk - we know that we'll lose some but we think the move to subdirectory might be more beneficial in the long run from an SEO perspective. We're mostly concerned about the users getting lost without the global nav specific to the blog.
Thoughts/concerns?
Thank you!
-
Google is good at understanding the relationship between sub/primaries via linking and etc. and some of the issues may be more of server response time for the sub and etc.
I agree w/Ross--I prefer directories. However, if the structure has been around a while and migration is difficult, I don't see a huge benefit in migrating. Also, I believe there are some ways to use .htaccess that you can rewrite a subdomain to the directory.
See this video from Google's John Mueller for more information.
-
Hi there,
You should move your blog from the subdomain to a folder on your root domain. For example blog.website.com -> website.com/blog. Since Google treats all subdomains as separate entities or sites you are partially losing SEO equity because it is getting distributed between subdomain and root domain.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving pages to new domain
Hello, Our product pages are ranked #1 on google for our target keywords using our domain e.g. www.olddomain.com/cases/productxyz and sell about 20 products all ranked #1. We have a new company called www.newco.com/case/product1, 2, 3 etc. We use woocommerce e-commerce for both old and new sites. What is the best way to list our old co-products on our new site and move over the #1 rankings? Do we create new products (using our new nice design) in the newco.com woo commerce and then redirect old co links? do we copy and paste all that old content into the newco.com? Totally confused. Thank you!
Web Design | | Jamesmcd031 -
How to prevent development website subdomain from being indexed?
Hello awesome MOZ Community! Our development team uses a sub-domain "dev.example.com" for our SEO clients' websites. This allows changes to be made to the dev site (U/X changes, forms testing, etc.) for client approval and testing. An embarrassing discovery was made. Naturally, when you run a "site:example.com" the "dev.example.com" is being indexed. We don't want our clients websites to get penalized or lose killer SERPs because of duplicate content. The solution that is being implemented is to edit the robots.txt file and block the dev site from being indexed by search engines. My questions is, does anyone in the MOZ Community disagree with this solution? Can you recommend another solution? Would you advise against using the sub-domain "dev." for live and ongoing development websites? Thanks!
Web Design | | SproutDigital0 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Moving to new site. Should I take old blog posts with me?
Our company website has needed a complete overhaul for some time now and the new one is almost ready to go live. We also have a separate "news" site that is houses around 800 blog posts and news items. (That news site will be thrown away because it's on a completely different domain and causes confusion.) So we have a main site with about 100 decent blog posts and a separate news site with 800 poor posts. I plan on bringing all the main site blog posts over to the new site (both WordPress), but my question is whether or not to bring over the news site posts? All, handful, none? Another issue is the news site doesn't have Google Analytics, so I'm not sure if any posts actually generate traffic, but I can from the main site we do get some referrals from it. As far as quality of content goes, it's poor. Not sure who wrote it all, but it's mainly text press releases that aren't very interesting. Is it worth bringing over for SEO purposes or simply delete the site and create a mass redirect so all of those pages will direct to the new website's blog page? Any help is greatly appreciated.
Web Design | | codyfrew0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Subdomains For Real Estate Website
I am currently working on a proposal for a clients Wordpress website development which includes ongoing SEO after the website is developed. I have looked into a number of options and the one that seems the most cost effective involves using subdomains for the individual listings pages. What I want: clientsdomain.com/listings/idxnumber/ What I can get for a decent price: listings.clientsdomain.com/idxnumber/ So the majority of the website will actually exist on a subdomain because the IDX API will automatically populate pages for all of the MLS listings in the area (hundreds or thousands). Meanwhile the domain itself will have all the neighborhood pages and other optimized content, blogs and whatnot. My concern is that dividing the website like this will have negative effects on SEO. There wont be duplicate content across subdomain and main domain, but they will share a lot of links back and forth. I haven't found any recent sources on the topic. Almost everything I have found says that dividing a website in this manor is bad for SEO, but these articles are often many years old. Does anyone know of a Wordpress plugin/IDX company that can provide a solution that doesn't use a subdomain and actually just lists each MLS page within a directory? I am open to using another platform, I am just most familiar with Wordpress. Will using a subdomain in the ways mentioned above have a profound negative effect on SEO? Thank you for your time in responding, I greatly appreciate it.
Web Design | | TotalMarketExposure0 -
Is it possible to redirect the main www. domain - but keep a subdomain active?
Hi Mozzers, Quick question, which I hope one of you can answer... Let's say I have a website (i) www.example.com and on that a subdomain exists, (ii) subdomain.example.com. Let's say I want to change my main domain from www.example.com to www.newwebsite.com. I'd 301 all content, use GWT to notify Google of a change of address etc etc. Having done that, is it still possible to keep the original subdomain active? So, even though www.example.com has been redirected / transferred to www.newwebsite.com, subdomain.example.com would still exist. If that is possible, what is the implication for Domain Authority? On the one hand, I have transferred the main site (so DA from that will transfer to the new site); but part of that root domain is still active. Make sense? Any answers? Thanks everyone...
Web Design | | edlondon0 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0