Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How effective are 301 redirects in passing page rank?
-
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new.
In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL.
What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side?
Thanks
-
Many thanks, @tom-capper for your clarification.
-
Hi Augistine
No, there's no fixed number. And sometimes redirects are the right answer to a problem - such as old or unused URLs.
As a general rule, avoid having links on your site that point to a redirecting URL. Instead, point them to the destination of that redirect. This is what tools (like Moz) are trying to help you with when they point out the number of redirects - it's just a list so you can identify links to those URLs, and update the links.
-
Hey guys,
I have a question: Is there any good(bad) number of redirects. My website has 101 URL redirects and was wondering if this will be detrimental to the website rank.
Any tips would be appreciated!
Thanks
Augustine -
My problem is solved thanks to all. I am going to share this thread https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-redirects-gosloto-in-passing-page-rank with my friends and brother who faced the same problem.
Thanks again
-
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with him this time around. If i want any further guideline we will contact you here https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-results-redirects-in-passing-page-rank/
-
Maintaining the original URL is definitely the low risk approach. On the other hand, if you're ever going to do this, it's better to do it sooner - that way you're only risking/diluting the links you've acquired so far, not any future equity.
301 redirects do pass the majority of PageRank onwards, but if the new URL is very dissimilar or has existing issues, or if the redirection doesn't go smoothly / isn't detected by Google, you can have problems.
Tom
-
@citimarinemoz Properly the bigger question is what do you mean by re purposing the blog.
If you are keeping the context of the blog the same, providing it is the same domain, the content is the same or better and you do your 301s properly it should be fine.
On the other hand if you are changing what your blog focuses on and you are rewriting the content of the pages you could well run into a problem.
My advice would be- Keep the same domain
- Keep the old blog posts if possible, maybe update them if necessary
- Create new blog posts with your new content on the same domain
- Utilise internal linking for any relevant topics and pages
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Escort directory page indexing issues
Re; escortdirectory-uk.com, escortdirectory-usa.com, escortdirectory-oz.com.au,
Technical SEO | | ZuricoDrexia
Hi, We are an escort directory with 10 years history. We have multiple locations within the following countries, UK, USA, AUS. Although many of our locations (towns and cities) index on page one of Google, just as many do not. Can anyone give us a clue as to why this may be?0 -
Delete old blog posts after 301 redirects to new pages?
Hi Moz Community, I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons). The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic. My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?) I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure. Thanks so much for your feedback, I really appreciate it!
Technical SEO | | TaraLP1 -
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
Best Practice on 301 Redirect - Images
We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?
Technical SEO | | Natitude0 -
Remove html file extension and 301 redirects
Hi Recently I ask for some work done on my website from a company, but I am not sure what they've done is right.
Technical SEO | | ulefos
What I wanted was html file extensions to be removed like
/ash-logs.html to /ash-logs
also the index.html to www.timports.co.uk
I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On
# Rewrite valid requests on .html files RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA]
# Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$
RewriteCond %{QUERY_STRING} !rw=1 [NC]
RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 years"
ExpiresByType image/png "access plus 1 years"
ExpiresByType image/x-icon "access plus 1 years"
ExpiresByType image/jpg "access plus 1 years"
ExpiresByType text/css "access 1 years"
ExpiresByType text/x-javascript "access 1 years"
ExpiresByType application/javascript "access 1 years"
ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html1 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0