Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to index e-commerce marketplace product pages
-
Hello!
We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed.
I've attached images of the reasons given for not indexing the platform.

How would we go about fixing this?
-
To get your e-commerce marketplace product pages indexed, make sure your pages include unique and descriptive titles, meta descriptions, relevant keywords, and high-quality images. Additionally, optimize your URLs, leverage schema markup, and prioritize user experience for increased search engine visibility.
-
@fbcosta i hve this problem but its so less in my site
پوشاک پاپیون -
I'd appreciate if someone who faced the same indexing issue comes forward and share the case study with fellow members. Pin points steps a sufferer should do to overcome indexing dilemma. What actionable steps to do to enable quick product indexing? How we can get Google's attention so it can start indexing pages at a quick pace? Actionable advice please.
-
There could be several reasons why only 25 out of approximately 10,000 links have been indexed by Google, despite successfully submitting your sitemap through Google Search Console:
Timing: It is not uncommon for indexing to take some time, especially for larger sites with many pages. Although your sitemap has been submitted, it may take several days or even weeks for Google to crawl and index all of your pages. It's worth noting that not all pages on a site may be considered important or relevant enough to be indexed by Google.
Quality of Content: Google may not index pages that it considers low-quality, thin or duplicate content. If a significant number of your product pages have similar or duplicate content, they may not be indexed. To avoid this issue, make sure your product pages have unique, high-quality content that provides value to users.
Technical issues: Your site may have technical issues that are preventing Google from crawling and indexing your pages. These issues could include problems with your site's architecture, duplicate content, or other issues that may impact crawling and indexing.
Inaccurate Sitemap: There is also a possibility that there are errors in the sitemap you submitted to Google. Check the sitemap to ensure that all the URLs are valid, the sitemap is up to date and correctly formatted.
To troubleshoot this issue, you can check your site's coverage report on Google Search Console, which will show you which pages have been indexed and which ones haven't. You can also check your site's crawl report to see if there are any technical issues that may be preventing Google from crawling your pages. Finally, you can also run a site audit to identify and fix any technical issues that may be impacting indexing.
-
@fbcosta As per my experience, if your site is new it will take some time to index all of the URLs, and the second thing is, if you have Hundreds of URLs, it doesn't mean Google will index all of them.
You can try these steps which will help in fast indexing:
- Sharing on Social Media
- Interlinking from already indexed Pages
- Sitemap
- Share the link on the verified Google My Business Profile (Best way to index fast). You can add by-products or create a post and link it to the website.
- Guest post
I am writing here for the first time, I hope it will help

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Question about a Screaming Frog crawling issue
Hello, I have a very peculiar question about an issue I'm having when working on a website. It's a WordPress site and I'm using a generic plug in for title and meta updates. When I go to crawl the site through screaming frog, however, there seems to be a hard coded title tag that I can't find anywhere and the plug in updates don't get crawled. If anyone has any suggestions, thatd be great. Thanks!
Technical SEO | | KyleSennikoff0 -
Unsolved Is Performance Metrics only available in a Campaign?
I'm looking to do a 1-off Performance Metrics analysis across dozens of pages on a single website - a prospective client. I thought it would be part of the On-Demand Crawl.
Moz Tools | | amandacash858961 -
Indexing product attributes in sitemap
Hey Mozzers! I'm battling a few questions about the sitemap for my ecommerce store. Could you help me out? Is it necessary to include your product attributes in the sitemap? I'm not sure why it would matter to have a sitemap that lists everything in the color cherry. Also, if the attributes were included in the sitemap, would that count as duplicate content for the same products to show up in multiple attributes? Is there any benefit to submitting the sitemaps individually? For example, submitting /product-sitemap.xml, /product_brand-sitemap.xml versus just /sitemap.xml? Any other best practices for managing my ecommerce sitemap, or great resources, would be very helpful. Thank you! a1vUz
Technical SEO | | localwork0 -
Are subdomains a good seo strategy for a multistore e-commerce?
Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards
Technical SEO | | qgairsoft0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Google counting numbers of products on category pages - what about pagination ?
Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg
Technical SEO | | stukerr0