Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.
Featured Resources
All About Google: The Algorithm
In this guide, learn more about Google's algorithm and its most impactful updates to better understand rankings and visibility.
Domain Authority
DA is a Moz proprietary metric which predicts how well a site will rank in the SERPs. Learn more about this metric and how to use it.
Popular Articles
How To Do An SEO Competitor Analysis
Create a strategy for analyzing where and how your competitors are outperforming you in the SERPs.
How to Rank on Google
This 25-step checklist can set you on the path to success.
Page Authority
Similar to DA, PA predicts how well a specific page will rank. Learn more about how to use this metric.
What is a SERP feature?
SERP features are dominating more and more of the SERPs - what are they and how can you capture them?
A Different Way of Thinking About Core Updates
Tom Capper discusses the main flavors of core updates and what they mean for your site.
Google E-A-T: Guidelines and SEO Benefits
Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy.
The Latest From The Blog
Will The Anti-Monopoly Ruling Crack Open Google's Data?
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years.
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the "query fan-out" technology works, its current limitations, and what it could mean for the future of search and content visibility.
Benchmark your site's visibility
The free Domain Authority checker provides an overview of your ranking keywords and current link profile.