A Ruthless Tactic - Google Checkout Boosts CTR in AdWords
It appears that Google's new checkout system provides an added bonus and strong incentive - namely a nifty little icon that helps your site stand out in the AdWords listings on search results pages. See below:
Notice how thefurniture.com has that spiffy green cart next to it? My guess is those advertisers are getting CTRs like they're the #1 result, despite paying for #7 placement. With an offer like that, I'd drop Paypal, too.
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.