The Moz Blog

Identifying Link Penalties in 2012

It was the best of times, it was the worst of times. For SEOs and webmasters in June 2012, that sentiment is true. Some websites have reached record highs in SERPs since the sites which have been beating them for so long have been penalized. Other websites have received what is clearly the most painful, costly and time consuming penalty Google has ever dished out. The current Google penalty for manipulative links is so bad one of the seriously suggested solutions is to abandon the affected site and start a new one!?!?

13 Questions (and Answers) About Google, Site Speed, and SEO

It's been two years since Google announced that page speed is a factor in its search ranking, and one of the most-asked questions I still receive is: How exactly do they do it? The second-most-asked question I hear is: How much do I need to care about this?

Companies in "Boring" Niches Creating Great Content

When I suggest that businesses should think about creating some content I'm frequently met with objections like - But my niche is boring - no one cares! Actually I don't think that there's such a thing as a boring niche, but I do understand where they're coming from...

The Difference Between Vendors and Consultants

In this week's Whiteboard Friday, we are going to be discussing the differences between vendors and consultants. We are very excited to have Rhea Drysdale in the studio to present on this very insightful topic. Rhea is one of the leaders in SEO consulting services, but she hasn't always been. Nope, she used ...

The Impact of Authoritative Links, Mentions, and Shares on Rankings

Today I want to share with you some interesting details about research that I've done recently and which I have also presented at SMX Advanced Seattle.

Want to speak at #MozCon 2012?

We're accepting community speaker submissions for MozCon 2012! Submit your brilliant idea by 5pm on Wednesday, June 27th. We're looking to hear from 4 different amazing people.

Dominating Youtube Search and "Related Videos" Results (Case Study)

Earlier in April I have come up with the fun contest idea: having our users create screencast tutorials of their favorite MyBlogGuest features. Before that our Youtube presence had been quite weak, so it turned out to be quite an insightful experience that I am laying out here for other Youtube newbies like me.

The Bigfoot Update (AKA Dr. Pete Goes Crazy)

On the morning of June 5th, just as the sun was coming up over the horizon, I saw something in the woods of Mountain View. I swear I wasn't drinking. Well, not much.

How to Get More Clicks with Low Rankings

The ultimate goal for getting top rankings is not the rankings themselves, but actually getting more qualified traffic and from that, more sales, leads, subscriptions or whatever your macro conversion is...it’s not the higher organic position that gets the highest click share in SERPs. Not always, at least.

Responsive Web Design: The Ultimate Guide for Online Marketers

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

How to Perform the World's Greatest SEO Audit

Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie.

One Size Fits All SEO!

I was in a meeting at Gap headquarters over a decade ago. The then CEO Mickey Drexler explained that “you cannot be everything to everybody” when asked about new clothing lines. This is excellent advice for just about any business but especially for SEOs.