The Moz Blog

A Manifesto of Content Marketing

Last month in Philadelphia, I gave a short presentation on content marketing to an audience at SEER Interactive's SearchChurch. Since the setting was so unique, I tried a unique format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidl...

How to Evaluate Guest Post Opportunities

James Agate presents the unofficial quality rater handbook for guest posting campaigns.

Don't Like Snake Oil? Stop Buying It!

Every few months, the media likes to accuse SEOs of being nothing more than snake oil salesmen. I'll let you in on a secret - no one would sell snake oil if there was no one begging to buy it.

Rand's Restaurant & Bar Guide to Seattle

Many, many folks in the technology, startup and marketing fields come to visit Seattle each year for big events like SMX, Mozcon, SIC and Techstars Demo Day. And in the past, plenty of you have emailed members of our staff asking a critically important question: "Where should I go to eat and drink?"

An Internal Link Juice Tool

One of the challenges we have as an agency is working with clients who want to link to absolutely everything from their global navigation. A business owner or marketing manager often has a hard time deciding what is more and less important -- to them it's all important! This results in a bloated navigation that detracts from the SEO value that those internal links pass through t...

The Definitive Guide to Qualifying a Link Prospect [with Video]

A step-by-step guide to qualifying link prospects and bucketing them to improve efficiency and workflow.

Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google

Hi, my name's Kurtis and I'm relatively new here at Moz. My official title is "Captain of Special Projects," which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investingating webspam is on my tasklist, hence you may come away slightly traumatized ...

May Mozscape Index Update:164 Billion URLs

It's that time once again! Mozscape's latest index update is live as of today (and new data is in OSE, the mozBar and PRO). This new index is our largest yet, at 164 Billion URLs, however that comes with a few caveats. The major one is that we've got a smal...

Recovering from an Over Optimization Penalty - A True Story

As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry. Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more to come) the SEO industry as we know it exploded in a flurry of fear and satisfaction. ...

Add Expires Headers? Why You Should Think Twice Before Using Them

This article explains what expires headers are and how they benefit SEO, explains the dangers of improper implementation, and offers some insight on preventing issues.

How to Gain Natural and Valuable Links From Universities

The author shares with us a guide that created from a personal experience that will help us gain quality backlinks from universities and other education websites.

SEO Isn't Magic - So Stop Doing SEO Tricks

Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I'm super excited to be here! I'll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll: