The Moz Blog

Oops, I Ruined the Facebook IPO!

Last week’s Facebook IPO may go down in financial infamy as being the biggest and most high profile IPO flop of the century – and this Internet Marketer's content marketing efforts may have inadvertently triggered the epic Facebook IPO meltdown. Sounds ridiculous and completely preposterous, right? Read to the end of the story and decide for yourself!

How WPMU.org Recovered From The Penguin Update

Last Friday, Google pushed out the first refresh of their infamous Penguin update, bringing many webmasters to stumble towards their analytics, SERPs and the like in hopes of signs of a recove...

10 Myths That Scare SEOs But Shouldn't

In this week's Whiteboard Friday, we'll be tackling some SEO myths that might scare you but shouldn't. From keyword density to reciprocal linking, lets set the record straight about some of the myths out there.

SEO Basics that Helped Double Organic Traffic and Sales Overnight

It's no secret that the world of SEO is moving towards the social arena. Google's latest round of algorithm updates in March sent clear signals of this and in their focus of Google+. But while many big brands still...

How to Build and Operate a Content Marketing Machine

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

Updated for 2012: The Beginner's Guide to SEO

SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced. The recent power ...

Cross-Browser Compatibility Testing for Website Owners

Whether your website exists to reach out to customers, engage with them, build a community, sell products or act as a voice for your offline business, all of your efforts at maintaining your digital presence may be in vain if your website itself doesn’t display correctly!

Why the Marketing World Needs More Correlation Research

Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there's an unfortunate bias against correlations, specifically...

Getting Started with the Mozscape API

Let me help you get started using the Mozscape API by putting the rules of Calvinball to work. I decided to jump in and try to figure out the Mozscape API. My initial plan was not to cheat... that is, not use the help I have as an employee that’s not available to most API users. But I got stuck, so I had to change the rules... You’ve heard of Calvinball, right? I made a new rule that I get to cheat, as long as I share.

7 Achievable Steps For Great SEO After The Penguin Update

The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens.

Must-Have Items for Your Client Contract

Make sure you're not missing anything when you create that client contract. Here are a list of must-have items to add when creating that contract.

Ways to Win Customers and Influence Rankings

Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.