The Moz Blog

Are Specific Keywords the Most Valuable?

One thing I've noticed in both my SEO efforts and in PPC advertising is the difference between general and specific keywords. By getting a feel for the value of different keywords, you can make better judgments about how much to bid for them on AdWords. To make this as concrete as possible, I'll describe it in the context of my own business.I'm a lawyer. My law firm, based in...

Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)

At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, ...

KPI's and Monthly Objective Metrics for People Who Do SEO

Today’s post is part inspired by a brilliant question that came up recently in Q&A. The question was based on targets and objective setting for SEO’s and it went something like this: What metrics should an SEO’s monthly objectives be based on? Having spent a good portion of my SEO career managing SEO teams in-house, this question really re...

Determining Whether a Page/Site Passes Link Juice (and How Much)

We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in...

Where In the World is SEOmoz - April-May 2010

Whew! The Spring conference season is in full swing, and the mozzers are coming soon to a city near you. You'll find us anywhere from Charlotte, NC to Barcelona to Singapore in the next couple months. The coolest part is that we're attending and speaking at some conferences for the very first time. It feels good to get out and stretch a bit! Plus, the developer in us will be attending conferenc...

Linkscape Index Update and a Peek Behind the Curtains

Last week we updated the Linkscape index, and we've been doing it again this week. As I've pointed out in the past, up-to-date data is critical. So we're pushing everyone around here just about as hard as we can to p...

Why Google Analytics Opt-Out Won't Matter

As you probably heard, Google announced last week that they are working on a browser plug-in to let users opt-out of Google Analytics tracking. But th...

Creating an Online Video Strategy

Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website

The Advanced SEO Training Series: Tips, Tricks & Tactics 2 is Here!

The SEOmoz Advanced SEO Training Series is back with our latest installment, Tips, Tricks & Tactics 2! Picking up where Volume 1 (now in it's second printing) left off, Volume 2 is bigger, badder and loaded with 8 discs worth of training material to advance your SEO skills. Intended for those see...

Link Magnets: A New Paradigm in Link Acquisition

This morning I gave a presentation at SES New York on a session entitled "How to Become a Link Magnet." Below, I've copied the presentation into this post and hope to create some context around it. In my opinion, the "link magnet" concept, however it's phrased, is one of the most powerful...

Whiteboard Friday - Faceted Navigation

Whiteboard Friday this week covers faceted navigation and how to handle pages and results ordering that's good for users, but not search engines.

Web Seer - Using Google Suggest for Keyword Research

Google's "Suggest" feature is an interesting insight into popular searches - start typing a search phrase and Google will suggest popular phrases based on recent queries: (I find Number 4 in the list is particu...