The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
An Illustrated Guide to Matt Cutts' Comments on Crawling & Indexation
Late last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google's head of Webspam, Matt Cutts. I think the whole of the S...
Using Anchor Links to Make Google Ignore The First Link
In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...
I Want To Be Like Rhea Drysdale
May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her--A woman of action and humble fortitude. ...
Canonicalization: How to Fix Common Issues
Why is canonicalization important & how do you implement it on your site? Here are steps for creating 301 redirects in Apache, IIS, PHP, JSP, ASP and Coldfusion.
Double Your Fun with Double the SEOmoz API
I know, I promised a Linkscape update by last week. And I missed it. But there's an update today! Do you forgive me? No? Not enough? Well how about doubling the volume of data available in our free API? You might have gotten a totally awesome email last week announcing that the fr...Level Up Your SEO Skills With Our Free Training
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Whiteboard Friday - When Optimizing, DON'T Test Everything
Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk befor...
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performan...
SMX West 2010 - Man on the Street Interviews
Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Le...
Targeting Multiple Keywords vs. Singular Keyword Focus
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. ...
Search Marketing Success Stories
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different website, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.