Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound Links to Authority sites
-
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
-
Well put! I link out to a lot of .gov sites because they contain information that my customers find useful. As long as you are keeping your customers' needs in mind when writing content and/or linking, you are on the correct path.
-
Plenty of webmasters do not link out for selfish or strategic reasons.....
... but the web is all about linking. That is why they call it "the web".
I link out a lot. I believe that it makes my pages richer information sources. I believe that it builds credibility.
If you were a visitor would you prefer a page that has no links or the same page that links out to information sources, sites with great information on directly related subjects? Which of those would be recommended more via tweets, links, likes, emails?
So, my vote is that google gives credit for linking out and even if they don't your visitors will.
-
Thanks. Someone else told me it is a good sign of a trustworthy site. I was thinking of doing a link to a Wikipedia article or such of relevant reference material on topic.
-
I think it helps. I link to my BBB page to show credibility to both Google and my users. I also link to government websites. Everything is followed.
The only links I would <nofollow>would be sites I don't particularly trust, like a new site. </nofollow>
-
There is an argument that linking out might increase your rankings by a tiny bit.
So long as it's a decent, none malware hosting, none spammy site it won't have an adverse effect.
With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?
-
This is another one of those grey areas, I think, where is there no perfect answer.
To draw an analogy from the world of politics and elections:
a) Your vote benefits the recipient more than it will benefit you.
b) If you were fighting the same election, casting a vote for a more prominent candidate who is a competitor for that same position will hurt you more than benefiting you.
c) If you vote for the right candidate- because that is the right thing to do--- it might eventually benefit you, in a roundabout sort of manner.
So, I'd apply the same rules when casting your vote for a website (ie. giving out links)----do vote, but cast your vote with care!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Tool to bulk check outbound links
Hi. I have a list of 50 domains I need to check for links to three different sites. Does anybody know an easy way to do this? The best solution I have found so far is to crawl each with Screaming Frog and search for the domains, but I can only do one at a time this way. Some way to speed it up would be great!
Intermediate & Advanced SEO | | Blink-SEO0 -
Using both dofollow & nofollow links within the same blog site (but different post).
Hi all, I have been actively pursuing bloggers for my site in order to build page rank. My website sells women undergarments that are more on the exotic end. I noticed a large amount of prospective bloggers demand product samples. As already confirm, bloggers that are given "free" samples should use a rel=no follow attribute in their links. Unfortunately this does not build my page rank or transfer links juice. My question is this: is it advisable for them to also blog additional posts and include dofollow links? The idea is for the blogger to use a nofollow when posting about the sample and a regular link for a secondary post at a later time. What are you thoughts concerning this matter?
Intermediate & Advanced SEO | | 90miLLA0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
Link Building Ideas for a health site
Hi, I am trying to rank a health related website. This is the url: www.ridpiles.com Domain age is 1 year 6 months. Done Directory submissions Blog Comments + Forum posts Done Social Bookmarks Article submissions (Not much) I have done competitor analysis. All of my competitors are just had links from directories and some link exchanges. They got links from quality sites like Yahoo dir. I know my site is far better than my competitors and has 100% unique content. I have submitted to yahoo directory inclusion, but still no luck i hadn't accepted into it. I am planning to go for a sponsered review but dont know, weather the link will be valuable for that much of money. I was left with Guest Blogging. I see this is the only option for me to build links. But i have a very tough competiton, i must compete with most reputed sites like webmd.com etc, i need to get more good links. But i cant get what other ways to get authoritative links. If Guest blogging is the only option for me, how many posts do i need to do daily? And can someone suggest me good Guest blogging sites? Anyhelp would be appreciated.
Intermediate & Advanced SEO | | Indexxess0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0 -
Is it possible to Spoof Analytics to give false Unique Visitor Data for Site A to Site B
Hi, We are working as a middle man between our client (website A) and another website (website B) where, website B is going to host a section around websites A products etc. The deal is that Website A (our client) will pay Website B based on the number of unique visitors they send them. As the middle man we are in charge of monitoring the number of Unique visitors sent though and are going to do this by monitoring Website A's analytics account and checking the number of Unique visitors sent. The deal is worth quite a lot of money, and as the middle man we are responsible for making sure that no funny business goes on (IE false visitors etc). So to make sure we have things covered - What I would like to know is 1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it). 2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors). Many thanks in advance
Intermediate & Advanced SEO | | James770 -
Linking Sister-Sites - Diapers.com Example
Many of the big guns like 1800 Flowers, Diapers.com and others all have their sister sites in tabs at the top. Example: http://www.diapers.com/ with their 3 other properties. Since all properties link to one another on every page, it's really a wash, right? No real gain as engines know they are connected and it's the same link multiple times. No real problem either as it's natural for the user experience to have reciprocal links here between the brands. Any additional thoughts here?
Intermediate & Advanced SEO | | SEOPA0